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Research Study & Guide

Is Brand Safety Enough?

Is Brand Safety Enough?

Arcane and Sonic the Hedgehog

Anzu.io

blog

Gaming x movies: here's how advertisers can capitalise

Gaming x movies: here's how advertisers can capitalise

Lotame's Chris Hogg

Lotame

blog

Are clean rooms a cure-all? It depends on how they’re used

Are clean rooms a cure-all? It depends on how they’re used

Fallen chess pieces with the King remaining.

Seedtag

blog

Context: The kingpin in the future of advertising

Context: The kingpin in the future of advertising

A phone with the text 'Contextual Ads' on the screen.

Seedtag

blog

Forging a future-proof advertising strategy: top 5 reasons to go contextual

Forging a future-proof advertising strategy: top 5 reasons to go contextual

In-flight optimisation

Hivestack

blog

Leveraging the power of in-flight optimisation to drive DOOH results

Leveraging the power of in-flight optimisation to drive DOOH results

Someone using a phone with a cloud of knowledge coming from the screen.

Seedtag

blog

5 ways contextual AI is redefining audience targeting

5 ways contextual AI is redefining audience targeting

Just For Context with host Steven Filler and guest Hannah Marshall

ShowHeroes

podcast

Just for Context: a podcast from ShowHeroes

Just for Context: a podcast from ShowHeroes

Computers

Oracle Advertising & CX

blog

Contextual Intelligence: everything you need to know & why it matters

Contextual Intelligence: everything you need to know & why it matters

In-game advertising

AdInMo

blog

Contextual Targeting: game on

Contextual Targeting: game on

Graphic of contextual video supply chain

IRIS.TV

Research Study & Guide

The Marketer’s Guide to Contextual Video

The Marketer’s Guide to Contextual Video

Picture of a cookie

Verve Group

blog

Some context around the future of contextual marketing

Some context around the future of contextual marketing

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Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
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Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

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Gold Standard

Post-cookie preparation

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Post-cookie preparation

Policy & standards

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Policy & standards

Transparency

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Transparency

Inclusion, Diversity & Equity

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Inclusion, Diversity & Equity

Sustainability in digital

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Sustainability in digital

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Tool for small businesses

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Guide to Digital Innovation

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IAB UK Gold Standard
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Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

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IAB Global Network

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Meet our members

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Meet our members

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Events & training
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Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
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