IAB UK Member Vault

Insight, opinion and events from IAB UK members

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Lloyd Davies, Managing Director, UK, Making Science
Making Science
blog

Are UK businesses walking a tightrope with GDPR & data inadequacy?

Are UK businesses walking a tightrope with GDPR & data inadequacy?
The Rise of Female Gamers
Activision Blizzard Media
blog

The rise of female gamers & what it means for the ad industry

The rise of female gamers & what it means for the ad industry
Topics API: Criteo’s First Look at Google’s Interest-Based Advertising Solution
Criteo
Research Study & Guide

Topics API: Criteo’s first look at Google’s interest-based advertising solution

Topics API: Criteo’s first look at Google’s interest-based advertising solution
Omnichannel Measurement
On Device Research
video

Effective omnichannel campaign measurement

Effective omnichannel campaign measurement
Woman on the phone
AudienceProject
blog

How Telia increased reach efficiency by 20% with redistributed ad budget

How Telia increased reach efficiency by 20% with redistributed ad budget
Discovering the Effectiveness of In-Game Advertising
Activision Blizzard Media
blog

Discovering the effectiveness of in-game advertising

Discovering the effectiveness of in-game advertising
Into The Metaverse
Hivestack
blog

A convergence of advertising in physical & metaverse retail

A convergence of advertising in physical & metaverse retail
someone on a laptop
Skai
blog

The Pursuit of Marketing Performance: four new imperatives for success

The Pursuit of Marketing Performance: four new imperatives for success
The Digital Distillery: Green About Media
ShowHeroes
podcast

Sustainability, ESG & CSR. Whats the Difference & Why Does it Matter?

Sustainability, ESG & CSR. Whats the Difference & Why Does it Matter?
The Interactive Advertising Format That is Winning Over Advertisers
Activision Blizzard Media
blog

The interactive advertising format that is winning over advertisers

The interactive advertising format that is winning over advertisers
woman and man watching tv
AudienceProject
blog

Why the language of TV should be learned by digital natives

Why the language of TV should be learned by digital natives
Blue waves
Meta
blog

How adding reach to your performance campaigns can unlock the next era of growth

How adding reach to your performance campaigns can unlock the next era of growth

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