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In-game advertising

AdInMo

blog

Contextual Targeting: game on

Contextual Targeting: game on

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Nano Interactive

Research Study & Guide

Gaming Insights: 3 tips to level up your activation strategy

Gaming Insights: 3 tips to level up your activation strategy

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Anzu.io

blog

New research shows family gaming is more popular than ever

New research shows family gaming is more popular than ever

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Research Study & Guide

Reframing ad tech with revolutionary in-image advertising

Reframing ad tech with revolutionary in-image advertising

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Partnerize

blog

10 things your partnership strategy needs to succeed

10 things your partnership strategy needs to succeed

Metaverse

Adverty

blog

There’s more to the metaverse than Meta

There’s more to the metaverse than Meta

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Anzu.io

blog

2/3 of UK gamers would welcome more advertising into their games

2/3 of UK gamers would welcome more advertising into their games

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AdInMo

blog

Clickbait is not a game

Clickbait is not a game

Man on phone

Frameplay

blog

Putting Experience & People Before Clicks: designing for virtual worlds

Putting Experience & People Before Clicks: designing for virtual worlds

Nas

AudioMob

blog

What Nas’ use of AudioMob means for the future of music marketing

What Nas’ use of AudioMob means for the future of music marketing

Gaming for all

Venatus

blog

Gaming for all

Audio ads in gaming

AudioMob

Research Study & Guide

Audio Ad Engagement in Mobile Games

Audio Ad Engagement in Mobile Games

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Post-cookie preparation

Back
Post-cookie preparation

Policy & standards

Back
Policy & standards

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

Back
GDPR

Insight

Back
Insight

Adspend

Back
Adspend

The Digital Dividend

Back
The Digital Dividend

IAB Compass

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IAB Compass

Effectiveness

Back
Effectiveness

Attention

Back
Attention

Real Living

Back
Real Living

Powering Up

Back
Powering Up

Direct to Consumer

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Direct to Consumer

Born Online

All research

Back
All research

Research

Resources & tools

Back
Resources & tools

Why digital?

Back
Why digital?

Environmental Sustainability FAQs

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Environmental Sustainability FAQs

The Evidence

Back
The Evidence

IAB Showcase for Change

Back
IAB Showcase for Change

Perspectives on Trust and Effectiveness

Back
Perspectives on Trust and Effectiveness

Case studies

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Case studies

Measurement Toolkit

Back
Measurement Toolkit

Tool for small businesses

Back
Tool for small businesses

Adspend Analyser

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Adspend Analyser

Jargon Buster

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Jargon Buster

Guide to Digital Innovation

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Guide to Digital Innovation

Get into Digital

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Get into Digital

Latest updates

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Latest updates

News

Back
News

Opinions

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Opinions

Industry sectors

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Industry sectors

Audio

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Audio

Creator marketing

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Creator marketing

CTV

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CTV

Digital out-of-home

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Digital out-of-home

Gaming

Back
Gaming

Retail media

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Retail media

More sector resources

Back
More sector resources

IAB UK Gold Standard
Our members
Back
Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

Back
Membership benefits

Member Vault

Back
Member Vault

IAB Global Network

Back
IAB Global Network

Industry groups

Back
Industry groups

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

Past events on-demand

Back
Past events on-demand

Training courses

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Training courses

Training courses

Engage

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Engage

Online training

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