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Index Exchange accelerating the ad technology revolution

Index Exchange

video

Exchange of the future: Index Exchange scales its omnichannel capabilities

Exchange of the future: Index Exchange scales its omnichannel capabilities

Sample of bad ads plaguing UK users

The Media Trust

blog

Stop the Cringe: How editorial can improve ad experience

Stop the Cringe: How editorial can improve ad experience

Member Vault pic

Silverbullet and 4D

blog

The end of cookies opens up a new dawn of outcomes driven marketing

The end of cookies opens up a new dawn of outcomes driven marketing

The Demise of the Third Party Cookie

On Device Research

video

The demise of the third-party cookie: What's next?

The demise of the third-party cookie: What's next?

Adsquare OOH Platform demo

Adsquare

video

Adsquare OOH Platform Demo

Adsquare OOH Platform Demo

CTV is for Everyone: Magnite research report

Magnite

Research Study & Guide

CTV is for Everyone: Magnite research report

CTV is for Everyone: Magnite research report

When people are talking about AI, it is Deep Learning and its derivatives that are at the heart of the most exciting and smartest products

Smartology Limited

blog

Getting to the bottom of deep learning

Getting to the bottom of deep learning

How to know if your campaign is really performing?

On Device Research

video

How do you know if your ad campaign is really working?

How do you know if your ad campaign is really working?

On Device Research

video

How to read a brand impact report

How to read a brand impact report

Advanced TV Uncovered, FreeWheel research Oct 2021

FreeWheel

Research Study & Guide

AdvancedTV Uncovered

AdvancedTV Uncovered

Defunding Diversity

Adapt

blog

Advertising Discrimination: How to create inclusive advertising?

Advertising Discrimination: How to create inclusive advertising?

Gaming for all

Venatus

blog

Gaming for all

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Post-cookie preparation

Back
Post-cookie preparation

Policy & standards

Back
Policy & standards

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

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GDPR

Insight

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Insight

Adspend

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Adspend

The Digital Dividend

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The Digital Dividend

IAB Compass

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Effectiveness

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Effectiveness

Attention

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Attention

Real Living

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Real Living

Powering Up

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Powering Up

Direct to Consumer

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Direct to Consumer

Born Online

All research

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All research

Research

Resources & tools

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Resources & tools

Why digital?

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Why digital?

Environmental Sustainability FAQs

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Environmental Sustainability FAQs

The Evidence

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The Evidence

IAB Showcase for Change

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IAB Showcase for Change

Perspectives on Trust and Effectiveness

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Perspectives on Trust and Effectiveness

Case studies

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Case studies

Measurement Toolkit

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Measurement Toolkit

Tool for small businesses

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Tool for small businesses

Adspend Analyser

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Adspend Analyser

Jargon Buster

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Jargon Buster

Guide to Digital Innovation

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Guide to Digital Innovation

Get into Digital

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Get into Digital

Latest updates

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Latest updates

News

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News

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Opinions

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Audio

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CTV

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Digital out-of-home

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Gaming

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More sector resources

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IAB UK Gold Standard
Our members
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Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

Back
Membership benefits

Member Vault

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Member Vault

IAB Global Network

Back
IAB Global Network

Industry groups

Back
Industry groups

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

Past events on-demand

Back
Past events on-demand

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Training courses

Training courses

Engage

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Online training

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