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2022 CONNECTED VIEWERS: ALL EYES ON STREAMING

FreeWheel

Research Study & Guide

2022 Connected Viewers: All eyes on streaming

2022 Connected Viewers: All eyes on streaming

woman on laptop

Xandr

Research Study & Guide

The Split Screen: A guide to digital video

The Split Screen: A guide to digital video

UK State of the Market

Index Exchange

blog

To build trust & lasting growth, UK digital advertising needs to commit to efficiency

To build trust & lasting growth, UK digital advertising needs to commit to efficiency

AudienceProject Insights 2022: Linear TV and streaming

AudienceProject

Research Study & Guide

Streamed consumption of TV content continues to surge

Streamed consumption of TV content continues to surge

Sarah Lewis, Global Director, CTV at ShowHeroes Group

ShowHeroes Group

blog

The pressing need for CTV standards

The pressing need for CTV standards

Media Buyer's Guide to Impactful Auction Packages

PubMatic

Research Study & Guide

Media Buyer's Guide to Impactful Action Packages

Media Buyer's Guide to Impactful Action Packages

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AudienceProject

blog

How Magnite measured the incremental reach of CTV to linear TV

How Magnite measured the incremental reach of CTV to linear TV

IAS MQR

Integral Ad Science

Research Study & Guide

Media Quality Trends from Integral Ad Science

Media Quality Trends from Integral Ad Science

Index Exchange accelerating the ad technology revolution

Index Exchange

video

Exchange of the future: Index Exchange scales its omnichannel capabilities

Exchange of the future: Index Exchange scales its omnichannel capabilities

CTV is for Everyone: Magnite research report

Magnite

Research Study & Guide

CTV is for Everyone: Magnite research report

CTV is for Everyone: Magnite research report

Advanced TV Uncovered, FreeWheel research Oct 2021

FreeWheel

Research Study & Guide

AdvancedTV Uncovered

AdvancedTV Uncovered

Lotame Panorama ID: What, Why and How to Get Started

Lotame

video

Lotame Panorama ID: People-based, privacy-first, open-to-all

Lotame Panorama ID: People-based, privacy-first, open-to-all

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Post-cookie preparation

Back
Post-cookie preparation

Policy & standards

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Policy & standards

Transparency

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Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

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Sustainability in digital

Policy

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Policy

GDPR

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GDPR

Insight

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Insight

Adspend

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Adspend

The Digital Dividend

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The Digital Dividend

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Effectiveness

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Effectiveness

Attention

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Attention

Real Living

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Real Living

Powering Up

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Powering Up

Direct to Consumer

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Born Online

All research

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All research

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Why digital?

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Why digital?

Environmental Sustainability FAQs

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The Evidence

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The Evidence

IAB Showcase for Change

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IAB Showcase for Change

Perspectives on Trust and Effectiveness

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Tool for small businesses

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Guide to Digital Innovation

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Guide to Digital Innovation

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IAB UK Gold Standard
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Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

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IAB Global Network

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IAB Global Network

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Industry groups

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
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Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

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Past events on-demand

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