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Ariana Grande - as seen in her performance within Fortnite

AudioMob

blog

Games as a ‘discoverability venue’ for musicians - and why all brands should pay attention

Games as a ‘discoverability venue’ for musicians - and why all brands should pay attention

Tobias Knutsson, ceo, Adverty

Adverty

blog

Successful in-game advertising is an artform

Successful in-game advertising is an artform

Silver Snipers

Anzu.io

blog

Rethinking the Video Gamer Profile: Gamers don’t get older, they just level up

Rethinking the Video Gamer Profile: Gamers don’t get older, they just level up

Olympics marketing strategy

SimilarWeb

Research Study & Guide

Guide for Agencies: How to Create a Gold-Medal Marketing Strategy

Guide for Agencies: How to Create a Gold-Medal Marketing Strategy

Khloe Kardashian

Adverty

blog

Why Khloé Kardashian is the average gamer

Why Khloé Kardashian is the average gamer

Google Privacy Update

Venatus

blog

Google Privacy Update: A marathon not a sprint

Google Privacy Update: A marathon not a sprint

A person holding a mobile device

Anzu.io & Oracle Moat

blog

Why in-game may have less general invalid traffic & what that means for advertisers

Why in-game may have less general invalid traffic & what that means for advertisers

Member Vault picture

Anzu.io

blog

Why you need brand awareness campaigns to support growth

Why you need brand awareness campaigns to support growth

Kids playing video games

Anzu.io

blog

Advertisers: Here’s how to ethically engage kids with in-game ads

Advertisers: Here’s how to ethically engage kids with in-game ads

Activision Blizzard Media

Activision Blizzard Media

blog

Welcome to the era of mobile-first gaming

Welcome to the era of mobile-first gaming

Activision Blizzard Media Overwatch

Activision Blizzard Media

blog

Gaming in 2021: What's old is new again

Gaming in 2021: What's old is new again

Adverty

Adverty

blog

Why in-app is a new highway for brand monetisation

Why in-app is a new highway for brand monetisation

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Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

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Gold Standard

Post-cookie preparation

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Post-cookie preparation

Policy & standards

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Policy & standards

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Transparency

Inclusion, Diversity & Equity

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Inclusion, Diversity & Equity

Sustainability in digital

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Sustainability in digital

Policy

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Policy

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The Evidence

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Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
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IAB Global Network

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Meet our members

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Meet our members

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We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
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