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The Identity Crisis

Venatus

blog

The Identity Crisis

The Identity Crisis

Gamer in front of a screen

Anzu.io

blog

5 things advertisers need to know about brand safety & suitability in video games

5 things advertisers need to know about brand safety & suitability in video games

Mobile gamer using headphones while playing

AudioMob

blog

Understanding the demographic diversity of 2.5 billion mobile gamers

Understanding the demographic diversity of 2.5 billion mobile gamers

Screenshot from Trackmania by Ubisoft Nadeo

Anzu.io

blog

Blended In-Game Advertising: What gamers really think

Blended In-Game Advertising: What gamers really think

Female Gamers

Venatus

blog

The Female Gamer

The Female Gamer

What developers think about InGame Advertising

AdInMo

Research Study & Guide

What developers think about InGame Advertising

What developers think about InGame Advertising

Picture of yellow Ford Mustang

AdInMo

blog

Curse of the click & the future of in-game advertising

Curse of the click & the future of in-game advertising

IAB UK Member Vault

AdInMo

video

"You can't sell an ice cream with a click-through"

"You can't sell an ice cream with a click-through"

The Changing Face of Gaming – Reach and Diversity in the Gaming Market

Red Ventures

Research Study & Guide

The Changing Face of Gaming – Reach and Diversity in the Gaming Market

The Changing Face of Gaming – Reach and Diversity in the Gaming Market

in-play™

Adverty

blog

In-Game Ads: The real success story is just beginning

In-Game Ads: The real success story is just beginning

iOS14 - SKAdNetwork Checklist

MOLOCO

blog

iOS14: Your SKAdNetwork Checklist

iOS14: Your SKAdNetwork Checklist

People looking at a laptop screen

Activision Blizzard Media

Research Study & Guide

Activision Blizzard Media: Gallery of the Gamer

Activision Blizzard Media: Gallery of the Gamer

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Post-cookie preparation

Back
Post-cookie preparation

Policy & standards

Back
Policy & standards

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

Back
GDPR

Insight

Back
Insight

Adspend

Back
Adspend

The Digital Dividend

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The Digital Dividend

IAB Compass

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IAB Compass

Effectiveness

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Effectiveness

Attention

Back
Attention

Real Living

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Real Living

Powering Up

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Powering Up

Direct to Consumer

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Direct to Consumer

Born Online

All research

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All research

Research

Resources & tools

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Resources & tools

Why digital?

Back
Why digital?

Environmental Sustainability FAQs

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Environmental Sustainability FAQs

The Evidence

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The Evidence

IAB Showcase for Change

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IAB Showcase for Change

Perspectives on Trust and Effectiveness

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Perspectives on Trust and Effectiveness

Case studies

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Case studies

Measurement Toolkit

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Measurement Toolkit

Tool for small businesses

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Tool for small businesses

Adspend Analyser

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Adspend Analyser

Jargon Buster

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Jargon Buster

Guide to Digital Innovation

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Guide to Digital Innovation

Get into Digital

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Latest updates

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News

Opinions

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Opinions

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Audio

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CTV

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Digital out-of-home

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Gaming

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Retail media

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More sector resources

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More sector resources

IAB UK Gold Standard
Our members
Back
Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

Back
Membership benefits

Member Vault

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Member Vault

IAB Global Network

Back
IAB Global Network

Industry groups

Back
Industry groups

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

Past events on-demand

Back
Past events on-demand

Training courses

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Training courses

Training courses

Engage

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Engage

Online training

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