Skip to main content

Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 300 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Latest updates

Back
Latest updates

News

Back
News

Opinions

Back
Opinions

Policy & standards

Back
Policy & standards

Gold Standard

Back
Gold Standard

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

Back
GDPR

Insight

Back
Insight

Welcome to Futurescape

Back
Welcome to Futurescape

Resources & tools

Back
Resources & tools

Cookieless solutions

Back
Cookieless solutions

Why digital?

Back
Why digital?

The IAB UK Podcast

Back
The IAB UK Podcast

Jargon Buster

Back
Jargon Buster

Adspend Analyser

Back
Adspend Analyser

Environmental Sustainability FAQs

Back
Environmental Sustainability FAQs

Tool for small businesses

Back
Tool for small businesses

The Evidence

Back
The Evidence

IAB Showcase for Change

Back
IAB Showcase for Change

Case studies

Back
Case studies

Measurement Toolkit

Back
Measurement Toolkit

Perspectives on Trust and Effectiveness

Back
Perspectives on Trust and Effectiveness

Guide to Digital Innovation

Back
Guide to Digital Innovation

Get into Digital

Back
Get into Digital

Industry sectors

Back
Industry sectors

Audio

Back
Audio

Creator marketing

Back
Creator marketing

TV+

Back
TV+

Digital out-of-home

Back
Digital out-of-home

Gaming

Back
Gaming

Retail media

Back
Retail media

More sector resources

Back
More sector resources

Futurescape
Our members
Back
Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Member Vault

Back
Member Vault

Meet our members

Back
Meet our members

IAB Communities

Back
IAB Communities

Our Board

Back
Our Board

Join the IAB

Back
Join the IAB

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

Training courses

Back
Training courses

Training courses

Engage 2025

Back
Engage 2025

Past events

Back
Past events

Online training

Join the IAB Log in

Shopping cart

Go to cart

IAB UK Member Vault

Insight, opinion and events from IAB UK members

Login to submit content

Tags

Select tags

Ad Tech

Affiliate Marketing

AI

AR/VR

Attention

Audio and Voice

Brand Safety

Consumer Behaviour

Contextual Targeting

Digital Out Of Home

Diversity & Inclusion

Ecommerce

Effectiveness

Gaming

Market Overview

Measurement

Mobile and In-App

Regulatory Affairs

Search

Social Media

Sustainability

Transparency

TV+

User Experience

User Identity

Video

Content type

Select content type

Member Article

Member Event

Member Podcast

Member Research Study & Guide

Member Video

Filters

Close

Marco Godina, SVP product, Silverbullet and 4D

Silverbullet and 4D

blog

Why you need to update your brand safety protocols

Why you need to update your brand safety protocols

Woman at laptop

Facebook

blog

Key insights to plan for growth after COVID-19

Key insights to plan for growth after COVID-19

Steffen

Cavai

blog

The evolution of conversational AI

The evolution of conversational AI

CTV image

Samba TV

blog

The benefits of ACR technology for advertisers

The benefits of ACR technology for advertisers

Nick Morley, MD EMEA, IAS

Integral Ad Science

blog

IAS Media Quality Report: Adapting strategies following a transformative year

IAS Media Quality Report: Adapting strategies following a transformative year

Activision Blizzard Media

Activision Blizzard Media

blog

Welcome to the era of mobile-first gaming

Welcome to the era of mobile-first gaming

Audit Your Approach To Partnership Data

Partnerize

Research Study & Guide

It’s Time to Audit Your Approach to Partnership Data

It’s Time to Audit Your Approach to Partnership Data

How programmatic OOH works with mobile to enhance and supercharge campaigns

VIOOH

Research Study & Guide

How programmatic OOH works with mobile to enhance and supercharge campaigns

How programmatic OOH works with mobile to enhance and supercharge campaigns

Demystifying Curated Marketplaces

Xandr

Research Study & Guide

Demystifying Curated Marketplaces

Demystifying Curated Marketplaces

Silverbullet

Research Study & Guide

Is Brand Safety Enough?

Is Brand Safety Enough?

Activision Blizzard Media Overwatch

Activision Blizzard Media

blog

Gaming in 2021: What's old is new again

Gaming in 2021: What's old is new again

Killing the Cookie Won’t Kill Cross-Media Audience Measurement

AudienceProject

blog

Killing the cookie won’t kill cross-media audience measurement

Killing the cookie won’t kill cross-media audience measurement

Pagination

First page
Previous page
Page 43
Current page 44
Page 45
Page 46
Next page
Last page

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Sign Up Log In

Are you sure you want to clear your chat history?

No

Short Response

Footer menu

Contact
Membership
Events
Training
About
Careers
FAQs

Head Office

IAB Headquarters
67-68 Long Acre
London WC2E 9JD

youtube
twitter
instagram
linkedin
tiktok
podcast

© Copyright IAB All rights Reserved

Terms & Conditions
Privacy Policy
Site Map

Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 300 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Latest updates

Back
Latest updates

News

Back
News

Opinions

Back
Opinions

Policy & standards

Back
Policy & standards

Gold Standard

Back
Gold Standard

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

Back
GDPR

Insight

Back
Insight

Welcome to Futurescape

Back
Welcome to Futurescape

Resources & tools

Back
Resources & tools

Cookieless solutions

Back
Cookieless solutions

Why digital?

Back
Why digital?

The IAB UK Podcast

Back
The IAB UK Podcast

Jargon Buster

Back
Jargon Buster

Adspend Analyser

Back
Adspend Analyser

Environmental Sustainability FAQs

Back
Environmental Sustainability FAQs

Tool for small businesses

Back
Tool for small businesses

The Evidence

Back
The Evidence

IAB Showcase for Change

Back
IAB Showcase for Change

Case studies

Back
Case studies

Measurement Toolkit

Back
Measurement Toolkit

Perspectives on Trust and Effectiveness

Back
Perspectives on Trust and Effectiveness

Guide to Digital Innovation

Back
Guide to Digital Innovation

Get into Digital

Back
Get into Digital

Industry sectors

Back
Industry sectors

Audio

Back
Audio

Creator marketing

Back
Creator marketing

TV+

Back
TV+

Digital out-of-home

Back
Digital out-of-home

Gaming

Back
Gaming

Retail media

Back
Retail media

More sector resources

Back
More sector resources

Futurescape
Our members
Back
Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Member Vault

Back
Member Vault

Meet our members

Back
Meet our members

IAB Communities

Back
IAB Communities

Our Board

Back
Our Board

Join the IAB

Back
Join the IAB

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

Training courses

Back
Training courses

Training courses

Engage 2025

Back
Engage 2025

Past events

Back
Past events

Online training

Join the IAB Log in

Search