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Adverty

Adverty

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Why in-app is a new highway for brand monetisation

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On-target reach: How perfect is not possible & why measurement is key

On-target reach: How perfect is not possible & why measurement is key

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CTV Habits and VOD Consumption

CTV Habits and VOD Consumption

An Introduction to Data-Driven Out-of-Home Solutions by Adsquare

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An Introduction to Data-Driven Out-of-Home Solutions by Adsquare

An Introduction to Data-Driven Out-of-Home Solutions by Adsquare

The Definitive Guide to Partnership in Europe

Partnerize

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The Definitive Guide to Partnership in Europe

The Definitive Guide to Partnership in Europe

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Cross-media measurement: Update on value, myths & availability

Cross-media measurement: Update on value, myths & availability

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Episode 26: Sir John Hegarty

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Get Behind The Billboard

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A Guide to Connected TV: Advertising's Creative Canvas

A Guide to Connected TV: Advertising's Creative Canvas

The Bigger Picture: Why effective video advertising requires a synergy across CTV, desktop & mobile devices

vdx.tv

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The Bigger Picture: Why effective video advertising requires a synergy across CTV, desktop & mobile devices

The Bigger Picture: Why effective video advertising requires a synergy across CTV, desktop & mobile devices

AudienceProject Insights 2020: Traditional TV and streaming

AudienceProject

Research Study & Guide

AudienceProject Insights 2020: Traditional TV and streaming

AudienceProject Insights 2020: Traditional TV and streaming

Mark Pearlstein

Silverbullet and 4D

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How to harness contextual targeting in a post-cookie landscape

How to harness contextual targeting in a post-cookie landscape

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 300 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Latest updates

Back
Latest updates

News

Back
News

Opinions

Back
Opinions

Policy & standards

Back
Policy & standards

Gold Standard

Back
Gold Standard

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

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GDPR

Insight

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Insight

Welcome to Futurescape

Back
Welcome to Futurescape

Resources & tools

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Resources & tools

Cookieless solutions

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Cookieless solutions

Why digital?

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Why digital?

The IAB UK Podcast

Back
The IAB UK Podcast

Jargon Buster

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Jargon Buster

Adspend Analyser

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Adspend Analyser

Environmental Sustainability FAQs

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Environmental Sustainability FAQs

Tool for small businesses

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Tool for small businesses

The Evidence

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The Evidence

IAB Showcase for Change

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IAB Showcase for Change

Case studies

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Case studies

Measurement Toolkit

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Measurement Toolkit

Perspectives on Trust and Effectiveness

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Perspectives on Trust and Effectiveness

Guide to Digital Innovation

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Guide to Digital Innovation

Get into Digital

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Get into Digital

Industry sectors

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Audio

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Audio

Creator marketing

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Creator marketing

TV+

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Digital out-of-home

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Digital out-of-home

Gaming

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Gaming

Retail media

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More sector resources

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More sector resources

Futurescape
Our members
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Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Member Vault

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Meet our members

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Meet our members

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IAB Communities

Our Board

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Our Board

Join the IAB

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Join the IAB

Meet our members

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Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

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Events

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Back
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Engage 2025

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