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For the first time in 2014, the IAB measured what percentage of digital display advertising was being traded programmatically. For digital as a whole, 28% of the online display market was sold programmatically in 2013. Perhaps more interestingly, when you look at mobile as a subset of digital that figures rises to 37%. As with any growing area of the industry there is a need for education and clarification in this field. This mobile programmatic FAQ document aims to make it easier to understand...

At the 9 th edition of its annual Interact conference IAB Europe today announced that online advertising grew 11.6% to a market value of €30.7bn in 2014. The AdEx Benchmark research – the definitive guide to the state of the European online advertising market – revealed that online advertising achieved double digit growth for a fifth consecutive year. All markets participating in the study recorded positive growth and twenty markets grew double-digit. Mobile and video ad spend continued on their...

Contrary to popular opinion, mobile screens are regularly being tapped for streaming longer-form video, according to “Mobile Video Usage: A Global Perspective,” a new comprehensive survey of consumers from 24 countries around the world who watch smartphone video. Working with IAB’s across the globe including IAB UK, the study was a global initiative led by Interactive Advertising Bureau in the US ( IAB US). Thirty-six percent of total respondents said they watch videos that are 5-minutes or...

The blunt-instrument approach in the current review threatens to hobble a sector that continues to show strong growth, without achieving meaningful privacy improvements for EU consumers. Ministers signed off on a “general approach” after three years of discussions. This text now must be negotiated with the European Parliament and the European Commission to agree on a final law. Three points of the text represent serious cause for concern: • The future regulation looks like placing additional...

See the research here Free content and services are being put at risk as almost one in seven (15%) British adults online are currently using ad blocking software – mainly because they find online ads interruptive or annoying – according to the Internet Advertising Bureau UK Ad Blocking report, conducted by YouGov. Over one in five (22%) admitted having downloaded the software at some point. Men and 18-34s most likely to block ads Men (22%) are currently more than twice as likely to block ads as...

The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, and why people want to block ads. In addition, the IAB wanted to find out whether people were aware that ads fund ‘free’ content, and whether this changes their attitudes towards ad blockers. In order to answer these questions, the IAB commission YouGov, who conducted a survey of 2,057 GB online adults in June 2015.

IAB Europe, in collaboration with IHS Technology, has today published the AdEx Benchmark 2014 Report1 – the definitive guide to the state of the European online advertising market. The report is a comprehensive perspective of online advertising spend across Europe which is growing ever more essential in the light of European policy formulation, attracting global start-up funding, benchmarking market development trends, the increasingly pan-regional nature of digital advertising investments and...

Previous topics have included the Internet of Things, Future Threats and Wearable Technology. This quarter we looked at the launch of Apple Pay and as well as trying to answer the question of whether Apple Pay means the end of money, Dan Calladine and Chris Buckley looked at what Apple Pay means for apps. The end of the coin as we know it? What does Apple Pay mean for the future of money? Tim Elkington, IAB UK “Paying by touching with a phone is easier than paying by tapping a card, which in...