Given all the furore in the media about digital advertising, you’d be forgiven for believing our industry isn’t in the best health. But from where we’re sitting, the future’s looking pretty rosy. Digital is growing, adapting and improving, just as it should, and here’s why. We doubt anyone in advertising escaped P&G’s Marc Pritchard urging the industry to clean up digital. After reducing spend, it’s now reported that cutting digital marketing spend by $100m has had no impact on the P&G business...