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These are the top-line findings from the IAB / PwC Digital Adspend Study, which includes online, mobile and tablet revenues, for full year 2016 The UK digital advertising market continues to show exceptional growth, by £1.217 Billion, or 17.3% on a like for like basis, from 2016. This tracking study, dating back to 1997, presents the official industry measure and acts as the barometer for the health of the market.

The IAB’s latest digital advertising spend figures which include online, mobile and tablet, showing details of full year 2016. Digital Adspend grew to £10.3 billion in 2016, up 17.3% on a like for like basis Mobile now accounts for over half of all display advertising Video was the fastest growing format at 56% on a like-for-like basis since 2015 Social media display grew 38% to £1.7 billion

Facebook has introduced new enhancements to its payments service designed to improve its functionality. The social network has offered a person-to-person payments service within its Messenger app for nearly two years, the Drum reports. However, it has until now lacked a feature that enables financial transactions involving more than two people to be resolved easily. With the added functionality, each participant in a chat log can either contribute a select sum, or bills can be divided equally...

First published in The Drum "Every once in a while, a revolutionary product comes along and changes everything." These were the opening words of the late, great Steve Jobs when he launched the iPhone at MacWorld in January 2007. But it has to be said, mobile advertising didn’t exactly catch on in a flash (or in HTML5 for that matter.) In fact – as CEO of the Internet Advertising Bureau – I must have heard the words, “…so, when’s the year of mobile, then?” every month for seven years, until...

Announced today, 13 April, the training module has been written specifically for the IPA’s Eff Test by the IAB to help the industry develop a forensic approach to evaluating campaigns across the broad church of digital. It outlines the critical measurement and effectiveness issues such as attribution modelling, cross-screen tracking, third party measurement and validation, and how to overcome the challenges of mobile measurement. It also discusses current topics including ad blocking and online...

The IAB has submitted a response to the Information Commissioner’s Office (ICO) consultation on its draft General Data Protection Regulation (GDPR) consent guidance. The draft guidance sets out the ICO’s recommended approach to compliance and what counts as valid consent under the GDPR, which will apply in the UK from May 2018.

Instagram has continued its strong start to 2017 by revealing that over 200 million people are now using Instagram Direct on a daily basis. Interest in the feature, which borrows heavily from Snapchat, has risen since the beginning of 2017, when Instagram opened it up to advertisers. The Drum notes Instagram now has 50 million more daily active Stories users than at the turn of the year. The increasing popularity has brought with it the need to introduce new features, and Instagram has rolled...

We recently held our annual ‘Mobile Conference’, and my mind is still a-wonder with all of the exciting sessions attempting to answer the question on everybody’s lips: what is next in the world of mobile? It is a great question; is it custom 360 video at scale I hear you ask? Or perhaps creating a farming community who crowdsource and share information via SMS across the developing world, or maybe it is beer brewed by artificial intelligence (AI)? Other sessions from the conference’s stellar...

Ok, I’m just going to come right out with it. Ready? Prospecting. There, I’ve done it. Have you all shivered and repeated the word in fearful tones like the hyenas repeating Mufasa in The Lion King? If you go to any marketing conference, you’ll find it’s something we, as an industry don’t really do anymore. You’ll encounter plenty of presentations explaining just how, once customers log in, we do a brilliant job of customising the web page and building a single customer view etc. You may even...

Spending on online advertising has driven up marketing budgets for the first quarter of the year. This is according to the latest IPA Bellwether, which shows a net balance of 11.8 per cent of businesses saw their marketing budgets increasing in the opening three months of 2017. This is down slightly on the 12.9 per cent seen in the last quarter of 2016, but maintains the four-and-a-half-year period of consecutive growth for marketing budgets recorded in the Bellwether report. Web and mobile...

Helen brings with her a wealth of experience in the affiliate space and has been a prominent figure in the PMC since it started. We’re delighted to have her expertise on board to, along with the other members of the council, help drive the channel forward. Helen will be supported by Kevin Edwards, Global Client Strategy Director at Awin, Nathan Salter, Chief Operating Officer at Optimise, and James Boden, Director, Retail and Brand Solutions at RetailMeNot. Here’s what Helen had to say about her...

What is it? The EU General Data Protection Regulation (GDPR) is the new legal framework governing the use of personal data across all EU markets. It replaces existing national data protection laws and comes into force from 25 May 2018. The GDPR updates the existing EU data protection framework. From a consumer perspective, the GDPR aims to give individuals more control of their personal information. Organisations will require a legal basis to process personal data. There are six legal bases...

The Huffington Post has undergone its first ever rebranding, abbreviating its name to HuffPost and introducing a new logo. The move is effective today (April 25th) and has been rolled out across all of the news outlet's platforms, including its websites and social channels. It is the first since the brand was launched 12 years ago and includes a new homepage layout, storytelling 'splash cards' to be used across social networks, and InContent Reveal advertising, which is designed to help...

Twitter is planning to move towards an always-on approach to video, offering live streams to users 24 hours a day, seven days a week. This is according to the social site's chief operating officer Anthony Noto, who said in an interview with BuzzFeed that the platform is looking at the possibility of showing rolling news, sport and entertainment. Users would have it running in the background and could then "focus in on it when [they] hear something that’s of interest", he explained. The live...