IAB UK has today signed the ‘ Memorandum of Understanding (MoU) on online advertising and intellectual property rights’, facilitated by the European Commission, to demonstrate its commitment to helping ensure that ads aren’t placed on pirate sites hosting copyrighted content. The MoU brings together advertisers, advertising intermediaries, technology providers and trade bodies to help stem the flow of advertising budgets to sites and apps that provide illegal access to music, films, games, live...