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Brand considerations for digital marketing in APAC

Expanding into new markets can be daunting for any business and exploring new markets within the programmatic advertising space is no exception. For western companies looking to break into Asia Pacific (APAC), there are a number of considerations to consider before jumping in. APAC spans many countries, languages, cultural values and religious differences – all of which need to be taken into account when developing your business strategies. Each country is at a different growth stage and as a...

The Exchange Lab

Google to launch Android Pay in UK next month

Android Pay transactions are set to launch in the UK next month, following the successful launch of the service in the US last September. Google is launching this service in a bid to grab a share of the fast-growing mobile payments market. It will operate in a similar fashion to Apple Pay, which is already in widespread use around Britain. Android-enabled smartphones with built-in Near-Field Communications (NFC) technology will allow consumers to use their handset to make contactless payments by...

EDAA's OBA Self-Regulation programme extends into mobile

The European Interactive Digital Advertising Alliance (EDAA) announces today the launch of New Mobile Principles, adapting the EU Self-Regulatory Programme on Online Behavioural Advertising to the mobile environment. The announcement, made at the 2016 EDAA Summit, confirms the application of the existing Principles of transparency and control to mobile web-browsing and extends the scope of the Programme to cover the collection and use of the following to tailor ads to Internet users based on...

Self regulation

self regulation

Online Behavioural Advertising

IAB UK reveals latest ad blocking behaviour

View the research here Rise from 18% to 22% of British adults online using ad blockers Over half using ad blocking software would turn it off to access content they want Industry committed to developing better advertising experience through IAB LEAN principles Nearly two-thirds have been asked to turn blockers off Nearly two-thirds (64%) of respondents who’ve downloaded the software have received a notice from a website asking them to turn off their ad blocker. Over half (54%) said, in certain...

Ad blocking software - consumer usage and attitudes - February 2016

The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, why people want to block ads and what would make them less likely to do so. The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, why people want to block ads and what would make them less likely to do so In order to answer these questions, the IAB commissioned YouGov, who conducted a survey of 2,049 GB online adults in February 2016 This is a follow up from the ad blocking...

Industry overview

IAB UK advocates for greater transparency with latest release of content and native guidelines

The update is a result of the growth of social media advertising, rapid rise of influencer marketing and ease of self-publishing.The update is a result of the growth of social media advertising, rapid rise of influencer marketing and ease of self-publishing. View the guidelines here The IAB first published its disclosure good practice guidelines for native ad formats (e.g. in-feed and third-party recommendation units) in 2014 with a second phase that focused on online content-based advertising...

Content and native disclosure guidelines version 2 - February 2018

These guidelines outline good practice for disclosure of content-based advertising and native ad formats online. They have been updated* to reflect changes in online behaviour and media usage, and show how existing principles apply to new and growing advertising environments and approaches – such as influencer marketing. View the press release here. The guidelines set out clear and practical steps to help brand owners, publishers and marketing practitioners provide transparency to consumers in...

Content disclosure

Benefits for Advertisers

It’s our mission to ensure that marketeers have the know-how to utilise digital media effectively to obtain positive return on investment from the channel. If you’re looking to learn more about digital advertising, IAB UK membership provides valuable resources to help you do this. Here are the top 5 reasons why your brand should be an IAB member: 1. Safeguarding IAB UK steers regulatory affairs and public policy initiatives that promote self-regulation, best practice and industry standards, such...

Benefits for Agencies

It’s our mission to ensure that agencies are fairly rewarded for the value they add towards digital advertising in terms of creative services or media buying. IAB UK membership provides a platform for agencies to share their creative and strategic thinking, whilst being a hub for education and networking. Here are the top 5 reasons why your agency should be an IAB member: 1. Learning IAB UK offers bespoke, in-house and public CPD-accredited training courses and workshops to simplify the complex...

Benefits for Media Owners

It is the IAB’s mission to ensure that media owners can effectively monetise the content they produce and continue to fund quality journalism. IAB membership offers both non-pure play and digital publishers the opportunity to highlight what works within the channel while defending self-regulating policies and principles. Here are the top 5 reasons why your brand should be an IAB member: 1. Safeguarding IAB UK steers regulatory affairs and public policy initiatives that promote self-regulation...

Benefits for Tech/Data Providers

It’s our mission to ensure that ad tech providers are fairly rewarded for the value that they add to digital advertising, for example around programmatic targeting or brand safety. For ad tech providers the IAB provides exposure to over 350 of the UK’s biggest agencies, publishers and media owners whilst giving credibility to those who are compliant with best practice. Here are the top 5 reasons why your company should be an IAB member: 1. Safeguarding IAB UK steers regulatory affairs and public...

A new look as we come of age

When we started in 1997, our mission was focused on growth, but now that digital has come of age it’s important we focus on the long term. In order for our industry to thrive, we will need to work together even more, to raise standards and build a sustainable future that works for everyone. Since becoming CEO a little more than a year ago, I’ve seen the industry go through a significant transition and I’m proud of the great strides we’ve made in tackling some of the biggest issues facing digital...

The IAB UK’s third Leadership Summit: Day one

Read the highlights from day two of the Leadership summit Jon Mew, CEO of the IAB UK, welcomed delegates to the third Leadership Summit, highlighting the unique position that the IAB enjoys in that it can bring people together to achieve things that they couldn’t do alone. He also pointed out that 60 companies have already registered for the IAB’s Gold Standard accreditation. “If the issues [in digital advertising] are created by us then the issues can be fixed by us,” he said. And, to this end...

leadership summit

The IAB UK’s third Leadership Summit: Day two

Read the highlights from day one of the Leadership Summit With sustainability again a recurring theme of the day, he entreated those in the business of digital advertising to avoid too much short-termism. Andy Sandoz, Deloitte Digital’s UK Chief Creative Officer then took to the stage with an eloquent and provocative plea to the industry to embrace change and its associated challenges. He reiterated the need for human creativity alongside the application of technology. Liz Brandt, CEO at Ctrl...

leadership summit

#PressforProgress - International Women's Day

International Women's Day is an important day that calls for gender equality and celebrates the social, political, economic and cultural achievements of women. Inspired by #MeToo and #TimesUp, this year's IWD theme is #PressforProgress, acknowledging the mounting global advocacy movement surrounding sexism and gender parity. Below a few of our team members talk about the significance of IWD and what it means to them. What work do you admire in relation to women’s rights and equality? Catherine...

international womens day

IAB UK refreshes brand and launches new website iabuk.com

The modern, bold look represents IAB UK’s leadership position and marks the next chapter of the trade body, which turns 21 this year. “Digital advertising has matured and so have we” said James Chandler, Chief Marketing Officer of the IAB UK. He added, “Our refreshed branding visually represents the evolution of our voice as we become more assertive within the industry.” The IAB exists to make the complex simple, which is brought to life through the new site. “We found that our members prefer to...

Teamwork, flexibility and dad jokes: why the IAB UK is a great place to work

More than just free snacks (or beer); employees want to work for organisations that understand people are more than their day job and thus provide a healthy work/life balance and an environment based on trust and transparency. Today I’m pleased to say that the IAB UK was recognised as one of Campaign Magazine’s Best Places to Work based on its commitment to creating an innovative culture, social good, leadership and employee development. Needless to say, culture is very important to the IAB. Our...

Vocktail hour: Innovative virtual reality bar coming to UK

A virtual reality (VR) bar serving up 'vocktails' - that's virtual cocktails - is coming to London next month in a world first. Scientists from the National University of Singapore have dreamt up the VR bar concept, which will be showcased at the Future Tech Now and Virtual Reality Show from Thursday April 5th to Saturday April 7th. Innovative technology has been used to create the vocktails that visitors to the event will be able to sample. In reality, they are simply water, but different...

virtual reality

Spotify launches audio ad creation tool for marketers

Spotify Ad Studio has been made available to marketers in the UK and Canada, having previously only been accessible by those in the US. This innovative feature of the music-streaming platform allows marketers to create their own audio adverts to be played on the service, enabling them to reach a new audience. Spotify Ad Studio incorporates streaming intelligence to target adverts to audiences based on not only their age and gender, but also their listening preferences. As a result, brands can...

Digital advertising effectiveness

IAB research shows digital display advertising is effective across all metrics! In collaboration with Kantar Millward Brown, OnDevice Research and Research and Analysis of Media (RAM), the analysis collated results from 675 individual campaigns from 2008 through 2017 to see whether digital display advertising is effective. From analysis of these 675 campaigns , on average, digital display advertising: Raises unaided brand awareness up to 12% vs controls Positively shifts brand perceptions by 2 %...

Online brand building

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