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The cost of ad blocking. The 2015 Ad Blocking Report from PageFair and Adobe drills into geographic detail, providing per-country and per-state information on ad block usage rates, monthly active user counts, as well as estimates of the total cost to publishers in many regions. Ad blocking grew by 82% in the UK during the 12 months from June 2014 to June 2015, and is now used by about 20% of the nation's internet population. Download the The cost of ad blocking report.

The Youtube Space is being run in partnership with one of Asia's largest film schools, Whistling Woods International, which is located at the heart of Mumbai's film and television production hub Filmcity. This will give India's Youtube creators access to high-end audio, visual and editing equipment, as well as training programmes, workshops and community events. "We're already in advanced stages of setting up the place and we’ll be opening the gates for all creators soon," said David Macdonald...

Piers Morgan, journalist and TV personality, and current US editor-at-large for Mail Online is set to speak at the IAB’s flagship Engage conference on 15 October. The TV personality is well known for his ITV show ‘Piers Morgan’s Life Stories’ in which he interviews famous guests about their lives. He is also known for being a former judge on America’s Got Talent and Britain’s Got Talent. Morgan will join the IAB’s CEO Guy Phillipson for a fireside chat on stage at The Barbican, London. Other...

Location based targeting is arguably one of the most exciting opportunities in mobile advertising. By understanding someone’s location, advertisers are able to add context and relevancy to their advertising efforts, allowing them to deliver the right message to the right person at the right time. With this in mind, it’s important for agencies and advertisers to understand what’s possible when using location as part of a mobile campaign and to better understand the different technologies used to...

Android mobile users across the UK could soon be able to carry out purchases using only their smartphone, following Google's launch of the new Android Pay service in the US. The shift towards enhanced mobile consumer spending and the proliferation of smartphones in recent years has meant developers have worked hard to create new systems to allow individuals to carry out transactions that much easier via their mobile handsets. Set to come to UK handsets in the near future, Android Pay will be...

This Green Paper, produced by The IAB’s Performance Marketing Advisory Group, considers the current online to offline market landscape from the perspective of the digital advertising and marketing industry, the source of many of the technologies which are fuelling rapid changes in consumer behaviours. At 39% of total UK adspend (IAB/ PwC Adspend, FY 2014) digital advertising is evolving into the most exciting advertising platform since TV began captivating its audiences with mini-dramas worthy...

See the full research here Advertisers spent a record £3.98 billion on digital advertising in the first half of 2015 – up 13.4%¹ year-on-year – according to the latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC. Display advertising revenues grew at more than twice the overall digital rate (27.5%) to hit £1.31 billion – 33% of total digital ad spend, its largest-ever share. Within display, video ad spend grew 56% to £292 million – accounting for 22% of display revenue...

Mobile now accounts for 34% of all pounds spent on digital display advertising in the UK (Source: IAB / PwC Digital Adspend Study Full Year 2014). According to the IAB’s 2013 RealView study, 4 in 5 people won’t leave home without their smartphone, and a third of people consider their smartphone as a ‘lifesaver’; so it is great to see the industry catching up with these trends. The IAB is committed to making mobile and cross-screen advertising more accessible for brands and agencies. In a time...

The IAB believes in an ad-funded internet. Our goal is to minimise Ad blocking by making all forms of digital advertising more effective, acceptable and relevant to people's interests. We want to help brands reach their audience and to provide revenue to publishers so they can continue to make their content, services and applications widely available at the appropriate cost. We believe ad blocking undermines this approach. All information is correct as of September 2016.

However, an important part of this is listening to consumer feedback and IAB UK research shows that 15% of online adults are using Ad Blocking software. We take this seriously and we understand that when consumers encounter poor user experience online this will lead them to block ads. Because of this we are launching a range of measures to address Ad Blocking and to promote a better user experience. To coincide with IAB Engage today and led by the IAB Tech Lab we are launching the L.E.A.N. Ads...

See the full research here Ad blocking is more prevalent among men surveyed (23%) than women (13%) and the propensity to block ads decreases with age – from 35% of 18-24 year olds to 13% of people 55+. 40%’s main motivation isn’t to block all ads However, less than six in 10 (57%) people who’ve ever downloaded the software said their main motivation was to block all ads; 20% said the main reason was to block certain types of ads or ads from certain websites. Less interference and fewer ads main...

The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, why people want to block ads and what would make them less likely to do so. In order to answer these questions, the IAB commissioned YouGov, who conducted a survey of 2,052 GB online adults in Oct 2015. This is a follow up from the adblocking data from June 2015.

The IAB has submitted written evidence to the House of Commons Science and Technology Select Committee’s inquiry into ‘Big Data’. The submission provides an overview of the UK digital advertising market and its role in the digital economy, and how data is used to make advertising more efficient, relevant and effective. It is also highlights potential barriers to the use of data in advertising, in particular a restrictive reform of EU data protection law.

During the devastating attacks in Paris on Friday (13th November), Facebook enabled a service that allowed users to mark themselves and their friends as safe. This has been used in the past for natural disasters, and was rolled out for the first human disaster last week. The service works by using location tools such as the home city you have listed and where you are connected to the internet to establish if you are near to where a disaster has happened. You will then be sent a Facebook...

The complete report is available here The study represents the first serious attempt to detail online advertising’s contribution to the overall EU economy measured in jobs. Online advertising generated € 30.7 billion of revenue for European publishers in 2014, nearly a third of total advertising revenue. Looking purely at digital publishing (as opposed to traditional and digital combined), advertising is by far the most important source for funding journalistic content, providing 75% of all...

Facebook founder Mark Zuckerberg, and his wife Priscilla Chan, have announced upon the birth of their daughter that they now plan to donate 99 per cent of their shares in the social network to philanthropic efforts. The couple plans to set up an initiative to support good causes that "advance human potential and promote equality for all children in the next generation," Mr Zuckerberg said in an open letter on Tuesday night. The project will support good causes particularly in the areas of health...