The UK’s newspaper publishers, co-ordinated by trade body Newsworks and supported by industry bodies including IAB UK, have joined forces to call on advertisers to support quality journalism during the COVID-19 crisis. With people turning to digital news brands to stay up-to-date with the fast evolving situation, demand for quality, accurate reporting is surging. However, advertisers’ use of keyword blocklists is preventing ads from being served alongside this content. As a result, Newsworks...