For the purpose of this guide, Connected TV (CTV) is defined as: Video content consumed on a TV screen, delivered via an internet connection. This includes TVs directly connected to the internet (Smart TV), as well as hardware that enables a TV to become connected, e.g. TV sticks, games consoles and set-top boxes that are connected to the internet. Connectivity Advanced TV An umbrella term referring to any TV content that has evolved beyond traditional, linear TV delivery methods. OTT (Over-the-top) Over-the-top media services that allow access to TV-like content delivered over the internet, bypassing traditional terrestrial TV formats. OTT services can be accessed via CTV, as well as through apps on other devices with an internet connection, such as smartphones and tablets. IPTV (Internet Protocol...