What to do: Make sure to include keywords: If you’re applying online, including relevant keywords in your CV will ensure it is picked up by computer systems and will also show the reader how well you understand the role. Keywords are phrases and terminology that are specific to the job you are applying for. Check the job description and include them at appropriate points throughout your CV Include your other experience: You need to be selective about what you include but don’t go too far the other way and exclude details from any voluntary work or outside activities. This experience will show your personality e.g. highlighting that you are hardworking and have teamwork skills Sell your achievements: We tend to shy away from highlighting our successes but think about it from your potential employer’s...
Hello! My name is Mike and I work at the IAB as Head of Industry Initiatives. A big part of my job is to make sure I keep up to date with the latest industry news and developments. So, with that in mind, I have compiled my top Twitter accounts to follow, online magazines to read, podcasts to listen to, and YouTube channels to watch. Make sure you check them out before your next interview so you can impress with your digital knowledge and eagerness to learn about the industry. Twitter accounts to follow: @ IABUK – one of the best follows to get yourself up to speed with the latest happenings in our industry. @ TheDrum – great for learning about a variety of different topics and companies within the advertising industry. @ simonbigpicture – if you love mobile technology as much as me then Simon is the...
Knowing where to look for your first opportunity in the online advertising industry can be daunting. With so many different job sites, company types and roles available, it can be hard to know where to start. Well fear not because we’ve pulled together a handy list of some of the most exciting opportunities in the industry for you; whether you are looking for work experience, a grad scheme, internship or even an apprenticeship scheme – this list has it all. Bauer Academy Bauer Academy are a unique training provider owned by, and located inside, one of the world’s biggest media businesses. It delivers apprenticeship standard training and are on the register of Government approved apprenticeship training providers. It also creates and runs powerful community projects for private and public sector...
We caught up with Middlesex graduate Chiedozie Okorafor, who gives us the low down on studying marketing and what he wants to do in the future. Why did you want to study advertising? I wanted to study advertising at Middlesex University because, when I did my BTEC course in Business, the advertising unit is the one I enjoyed most. Plus, I feel like I’m really good with words, as I was very good at English language in secondary school, and I was quite creative, and was attracted to the creative arts, as I did Music and Performing Arts in secondary school also. When I studied the BTEC in Business, I discovered that my mix of creativity and powerful command of the English language was a gorgeous combination for Marketing, and Advertising in particular. What do you want to go on and do? I want to go on...
For the purpose of this guide, Connected TV (CTV) is defined as: Video content consumed on a TV screen, delivered via an internet connection. This includes TVs directly connected to the internet (Smart TV), as well as hardware that enables a TV to become connected, e.g. TV sticks, games consoles and set-top boxes that are connected to the internet. Connectivity Advanced TV An umbrella term referring to any TV content that has evolved beyond traditional, linear TV delivery methods. OTT (Over-the-top) Over-the-top media services that allow access to TV-like content delivered over the internet, bypassing traditional terrestrial TV formats. OTT services can be accessed via CTV, as well as through apps on other devices with an internet connection, such as smartphones and tablets. IPTV (Internet Protocol...
IAB UK’s mission is to build a sustainable future for digital advertising and helping businesses prepare for the future is part of that. In digital, the future often arrives very quickly, so the IAB has collaborated with 36 members across our industry groups to develop this guide. This guide spans six chapters looking across a range of sectors and topics. Delve into a chapter below or look for a specific article of interest. The Guide to Digital Innovation 2020 was released on a rolling weekly basis from July until September. The Guide is now available to read in full below.
