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The Competition and Markets Authority is the principal competition regulator in the United Kingdom. It is a non-ministerial government department in the United Kingdom, responsible for strengthening business competition and preventing and reducing anti-competitive activities.

The Advertising Association/WARC Expenditure Report provides detailed advertising spend figures for all major media in the UK. Every quarter, the UK media are surveyed to produce the UK's most reliable adspend data. In addition to providing this, the Report includes comprehensive advertising forecasts for the next two years, helping agencies, analysts, media owners and advertisers with budgeting, forecasting and risk analysis. The Expenditure Report helps to identify trends, access your position...

Brand safety refers to the measures and strategies used to ensure that online advertisements do not appear in contexts that could be harmful to a brand's reputation. This typically involves preventing ads from being placed alongside content that is inappropriate, offensive, misleading, or controversial, which might negatively affect how the brand is perceived by consumers.

A geographic universe or coverage definition stated on the basis of population amounts is required for Digital Place-Based / Out-of-Home Networks subject to measurement. These may be customized (or limited) based on the specific attributes of the network and the associated Venue Traffic. In some cases a customized universe can be stated or a general population estimate (e.g., US Census estimates) for media comparability purposes. (Source: MRC Digital Place-Based Audience Measurement Standards...

Route has divided the whole country into more than 1,600 areas. These are often actual towns, but in rural areas there may in fact be more than one small town in the area. The purpose is to split the country into logical and manageable chunks. The 1,600 areas cover 100% of the country with no gaps.

A specific group that an advertiser seeks to reach with its campaign. Target audience is defined by a certain attribute or set of attributes (e.g. Women aged 18-24, Sports Car Lovers, Shoppers In-market for a New car).

Any audience reflecting the most desired consumer prospects for a product or service, defined by age, sex, race, ethnicity or income; or their combinations for any geographic definition. Expanded targets include purchasing, behavioural, and audience segmentations.

Dividing a broad group of consumers or businesses into subgroups (known as segments) based on shared demographic/psychographic/behavioural attributes. Segmentation is often used to create target audiences (comprised of one or more segments) or to customize an offer or message for specific segments.

Targeting audiences that are defined by having recently shown interest in said advertiser, interest most often being defined as visiting the advertiser’s web site.

Targeting audiences defined by personality, interests, attitudes or mindsets, e.g. Financial Optimists, Environmentally-Conscious Consumers. Often driven from offline surveys and stated preferences.

Frames that are situated in the car parks or slip roads of motorway services.

Targeting audiences that have some number of attributes in common with an audience of interest. For example, an advertiser may target “look-alikes” of past purchasers, i.e. folks who share demographic or behavioural characteristics of past purchasers, but have not themselves made a purchase.

Targeting audiences defined by their location in the real-world. Location attributes can vary from granular attributes such as mobile/GPS-enabled latitude/longitude data to broader attributes such as DMA or state/province. In technical specifications, targets may simply be referred to as “geo”, “user”, “audience” without spelling out the full term.

Shorthand for the specific type of location where advertising frames are placed. For example, RAIL indicates displays in rail stations and on trains, and RETAIL includes frames inside retail centres and pedestrian areas, among others.

Targeting audiences that are defined by demographic attributes i.e. age, gender, household income, presence of children.

The proportion of a target group who see one or more frames in an outdoor campaign (creating an IMPACT), in a defined period. Expressed as a percentage.

A population centre. There are twenty-four Route conurbations. We use the government’s definition to determine their limits. The conurbations do not cover the whole country, but instead cover the largest city areas.

Segmenting audiences that are defined by previous behaviours, frequently their recent online behaviour, or offline purchases and visitation. For example, an auto advertiser may seek to reach anyone who’s visited an auto review site in the last 30 days.

Percentage of an addressable target audience reached by a given campaign.

A unique identifier used to offer inventory to specific buyers on a DSP platform.