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Sometimes referred to as Live 360, virtual reality live video (often 360 degree video) that can be viewed as the event or experience is actually happening through apps such as Facebook, YouTube and other compatible 360 players.

Markerless AR technology is used to recognize patterns or features in an environment that were not previously provided to the application, enabling, for instance, a consumer to scan a real world environment like a tabletop or a room in their apartment using their smartphone camera and virtually place a product there to see how it would look.

A type of AR experience that uses a specific marker in the real world, such as a QR code or an AI learned concept (recognised object) like a “dog”, to trigger the display of AR content. It does require a pre-determined image, pattern, or physical object that is recognised by the camera and image recognition software to launch the AR experience. For example, a consumer could point their device camera at a fast food logo and have one experience, then point their camera in the same app at a retail...

Enables a consumer to load AR experiences directly from the web on their browser. WebAR minimizes friction that a consumer may experience when trying to view AR content. This is not the standard today for AR content delivery but is being experimented with in the industry.

An AR experience where the camera is oriented towards the user’s face and alters something related to the face (i.e. selfies, face filters, etc.). This is the opposite of back-facing camera orientation.

An AR experience where the camera is oriented away from a user to showcase and alter the surrounding environment (i.e. environment-based AR, inserting objects on surfaces, etc.). This is the opposite of front-facing camera orientation.

Attention is a consumer looking at or listening to an ad at the time they were exposed to it. A typical base measure for attention is time, and attention measures can be used in different media contexts such as video or audio.

A virtual-reality space in which users can interact with a computer-generated environment and other users.

Artificial intelligence (AI) in digital advertising refers to the use of machine learning algorithms and data analytics to automate, optimise, and personalise ad campaigns. AI enhances targeting, predicts consumer behaviour, manages budgets, and delivers relevant content, ultimately improving campaign efficiency, engagement, and return on investment (ROI) for advertisers.

MFAs are designed to maximise the number of ads that users are exposed to by including lots of ads on each page and manipulating user journeys so that visitors must click through multiple pages to access content. Because of these characteristics, they offer poor usability for visitors and focus on ad revenue over experience.

A measurement of an advertising campaign’s effectiveness in driving a positive shift in customer awareness and perception of a brand.

The way a brand is viewed by its customers, and how your audience feels about your brand.

The extent consumers are familiar with a brand or product.

A term that provides a count of the total number of people or machines that get ads. In DOOH scenarios, the expected application of Audience Reach Measurement is to count people. Audience Reach Measurement also refers to a guideline developed by industry bodies that standardizes the measurement of machine based-measures (unique cookies, unique devices, unique browsers) and people-based measures (unique users or visitors). It is critical, and a compliance requirement, that the audience reach...

A unit of measure that includes the total number of people with an opportunity to see (aka traffic), notice, and dwell time, calibrated to the media’s spot length. It can also be explained as the total number of times people passing a digital out-of-home display are likely to notice a message. This concept is sometimes referred to as “Visibility Adjusted Contact”, or “VAC”.

The demographic, socioeconomic, or behavioural profile of the network’s audience that is inclusive of the percentage of the total audience falling in each segment.

The estimated number of people likely to remember your ads within days of being exposed.

A collection of frames that are in sync; one ad will play on all the connected frames at the same time.

Displays affixed to moving public transportation vehicles or in the common areas of transit terminals and stations.

Advertising displays, many that provide a public amenity, positioned at close proximity to pedestrians for eye-level viewing or at a curb side to impact vehicular traffic.