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Adspend 2018

IAB UK Presentations

Menu of Presentations Getting the most out of your IAB UK membership IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising by bringing the industry together through our 1,200 members including media owners, agencies and brands. Perfect for your whole team, this overview of the IAB runs through how everyone in your company can use their membership. Length: 20 minutes Great for: Everyone in your team Powering Up: Helping UK SMEs...

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Online Advertising Taskforce (OAT)

Glossary - Posted

The Online Advertising Taskforce is a government-led initiative under the Online Advertising Programme (OAP), aiming to tackle harmful online advertising through industry collaboration, improving evidence, enhancing standards and fostering non-legislative solutions.

The Department for Science, Innovation and Technology (DSIT)

Glossary - Posted

The Department for Science, Innovation and Technology (DSIT) is a UK government department established in February 2023. It focuses on enhancing the UK's position in science and technology by fostering innovation, supporting research and development, and overseeing digital transformation across various sectors. DSIT aims to drive economic growth, create jobs, and improve public services through technological advancements

Privacy Sandbox

Glossary - Posted

In 2019, Google announced its Privacy Sandbox initiative, which seeks to find alternative solutions for advertisers to target and measure campaigns in light of the continued reduction of third-party data in Chrome. This was initially established to operate in Chrome, but Google announced in February 2022 that the scheme will be extended to also cover the Android operating system.

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