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Generative AI (Gen AI) can create original content, for example text or images tailored to a request. It learns from data that it has been trained on, to produce new things. When it comes to digital advertising, Generative AI enables automated and optimised delivery of highly personalised content and experiences based on individual preferences, behaviours, and past interactions.

Data that consumers voluntarily share with brands, such as preferences and feedback, which AI can analyse to deliver highly personalised ads.

A popular deep learning model for real-time object detection that can identify multiple objects in images or video.