He drew parallels between the setting itself and the coming together of a ‘dynamic house’ of brands in Oath, following the merger of AOL, Yahoo, Microsoft and Millennial Media earlier this year. Allie Kline, global CMO was on stage next, having travelled to the UK specifically for the event. She set out to describe why the name Oath was chosen, as ‘a tie to bind 20-plus diverse brands together’. With trust a central tenet of Oath’s brand values, she and Clarkson spoke of ‘trusted scale, trusted...