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IAB Tech Lab’s Transparency Center is a new resource for metadata about the digital advertising ecosystem. Its goal is to provide a resource that makes it easy for digital advertising participants -- buyers, sellers, and ad tech companies -- to see which standards media partners have implemented, their level of compliance, certification program results, and more. This will help ensure a safe, privacy-centric ad experience for consumers. The IAB Tech Lab Transparency Center will include the...

In December, we published our response to the ICO’s ‘ Update report into adtech and real time bidding’, setting out our plan for action in six key areas that we will be delivering in 2020. On 30 June, we hosted a the latest in our series of briefings to update members on the progress that we have made so far, what to expect in the coming months and to give the opportunity for questions to be asked. If you missed it and would like to catch up, you can download the deck below. Please note that you...

With the ICO’s six-month deadline for response to its Adtech Update Report approaching, we at IAB UK brought together the regulator’s Simon McDougall and our members to provide an industry update on potential solutions and allow attendees to raise questions. Opening the event, IAB UK’s Chief Digital Officer Tim Elkington highlighted how IAB UK, IAB Europe and IAB Tech Lab are closely engaged with the ICO to build a constructive industry solution to address concerns about adtech and real-time...

Hosted by Allen Dove (CTO, SpotX), Ian Trider (RTB Operations, Centro), and IAB Tech Lab, this webinar looked at the current OpenRTB 3.0 Beta spec and the practical implications of the changes that are being proposed. Public comments period closed September 24, and finalized specifications are expected later in 2018 for industry adoption. The Webinar Agenda: Context and history of OpenRTB: Why do we need major updates to OpenRTB? How does a spec rebuild help us achieve better transparency...

Steps to join are easy Fill out the application form here or email us on [email protected]. We’ll be in touch to discuss your enquiry and to establish your fee, we’ll need to know your company’s revenue. Once we’ve processed your details, we’ll come back to you with a Membership Agreement for you to sign and send back to us. On receipt, we’ll approve your membership application and have your company set up as a member in no time. For reference, you can view our IAB Constitution here.

The latest Advertising Association/WARC Expenditure Report, collecting advertising revenue data across the entire media landscape, predicts that UK ad spend will grow by 18.2% this year to reach a total of £27.7 billion. This is an increase from the 15.2% rise forecast in April and includes an estimated 54.7% rise during the second quarter of the year – by far the highest on record, but notably following an exceptional downturn due to the pandemic. This growth will recover the entirety of 2020’s...

Growing up in rural Wales in the 1970s, Nigel Owens didn’t harbour dreams of being the international rugby union referee he would one day become. Instead, at 16 years old, all he wanted was to “appear live on the Antiques Roadshow, just for the simple reason that a lovely old lady could ask ‘Do you know how much it’s worth, love?’ and I could say ‘Fuck all. Not a carrot’.” Speaking as part of our 2021 Leadership Series, Owens shared a moving and candid account of his life - from being bullied at...