Jon O’Donnell, Managing Director of ESI Commercial, told the audience that the business has ‘reshaped’ its offering, but that all of its elements are connected by its data capability. “Data connects everything we do – shaping editorial and optimising commercial partners’ campaigns,” he said, adding: “Our audience and our influence is growing.” Katie Ingram, Marketing and Insights Director, said that ESI Media is innovating all the time – having just launched ESI Realtime, for instance, a tool...