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A young man enjoying playing a game on their mobile phone, while listening to an audio ad

Audiomob

Research Study & Guide

Audiomob x PepsiCo: Exploring the impact of in-game audio ads

Audiomob x PepsiCo: Exploring the impact of in-game audio ads

Venatus and GWI - A multi-market study into unlocking gaming communities.

Venatus

Research Study & Guide

Unlocking gaming communities: a path to success for advertisers and publishers

Unlocking gaming communities: a path to success for advertisers and publishers

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Eyeota

blog

A real-world look at how brands are achieving success in a cookieless world

A real-world look at how brands are achieving success in a cookieless world

A person speaking at a university

JACK RYAN

blog

Students Are People Too: Utilising behavioural advertising

Students Are People Too: Utilising behavioural advertising

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Zefr

blog

Helping children navigate online misinformation in the age of generative AI

Helping children navigate online misinformation in the age of generative AI

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Advertima Vision AG

blog

Navigating the future of in-store retail media

Navigating the future of in-store retail media

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Mantis

blog

The Power of Contextual: Maximising the potential of your environment

The Power of Contextual: Maximising the potential of your environment

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Uber

blog

The Innovation Imperative: Rethinking media planning in a changing landscape

The Innovation Imperative: Rethinking media planning in a changing landscape

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AdsWizz

blog

Navigating the programmatic audio ecosystem

Navigating the programmatic audio ecosystem

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Advertima Vision AG

blog

Why addressable audiences, not locations, should define in-store retail media potential

Why addressable audiences, not locations, should define in-store retail media potential

People in a supermarket

Advertima Vision AG

blog

4 ways to boost retail media revenues with in-store audience segmentation

4 ways to boost retail media revenues with in-store audience segmentation

A rainbow and a pot of gold

Covatic

blog

Reaching the pot of gold at the end of the FAST rainbow

Reaching the pot of gold at the end of the FAST rainbow

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Post-cookie preparation

Back
Post-cookie preparation

Policy & standards

Back
Policy & standards

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

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Sustainability in digital

Policy

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Policy

GDPR

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GDPR

Insight

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Insight

Adspend

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Adspend

The Digital Dividend

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The Digital Dividend

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IAB Compass

Effectiveness

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Effectiveness

Attention

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Attention

Real Living

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Real Living

Powering Up

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Powering Up

Direct to Consumer

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Direct to Consumer

Born Online

All research

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All research

Research

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Resources & tools

Why digital?

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Why digital?

Environmental Sustainability FAQs

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Environmental Sustainability FAQs

The Evidence

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The Evidence

IAB Showcase for Change

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IAB Showcase for Change

Perspectives on Trust and Effectiveness

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Perspectives on Trust and Effectiveness

Case studies

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Measurement Toolkit

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Measurement Toolkit

Tool for small businesses

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Tool for small businesses

Adspend Analyser

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Adspend Analyser

Jargon Buster

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Guide to Digital Innovation

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Guide to Digital Innovation

Get into Digital

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Latest updates

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News

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Audio

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Digital out-of-home

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More sector resources

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IAB UK Gold Standard
Our members
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Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

Back
Membership benefits

Member Vault

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Member Vault

IAB Global Network

Back
IAB Global Network

Industry groups

Back
Industry groups

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

Past events on-demand

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Past events on-demand

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Training courses

Engage

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