IAB UK Member Vault

Insight, opinion and events from IAB UK members

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programmatic DOOH top 6 benefits
Hivestack
blog

Programmatic DOOH: Top 6 capabilities & benefits for advertisers

Programmatic DOOH: Top 6 capabilities & benefits for advertisers
Person listening to speakers
MOLOCO
Research Study & Guide

Shift from brand marketing to performance marketing continues to grow

Shift from brand marketing to performance marketing continues to grow
A person with a shopping trolley
Advertima
blog

The growing relevance of in-store shoppers

The growing relevance of in-store shoppers
People at a table on a laptop
ID5
blog

How can SSPs & UIDs empower publishers in the cookieless era?

How can SSPs & UIDs empower publishers in the cookieless era?
Picture of a DOOH ad
Hivestack
blog

Best practices for running a DOOH campaign

Best practices for running a DOOH campaign
Trees
IMPACT+
Research Study & Guide

IMPACT+: Reducing the carbon impact of digital advertising

IMPACT+: Reducing the carbon impact of digital advertising
A woman on her phone
EPAM Continuum
blog

The 4 pillars of a successful retail media programme

The 4 pillars of a successful retail media programme
An example of Gillette reaching their key audiences OOH within an end destination environment
Zoom Media
Research Study & Guide

Gillette & Zoom Media footfall case study

Gillette & Zoom Media footfall case study
Beach image at sunrise
Ipsos
Research Study & Guide

Ipsos Industry Deep Dive: Travel

Ipsos Industry Deep Dive: Travel
Scope3 State of Sustainable Advertising, Q2 2023
Scope3
Research Study & Guide

The State of Sustainable Advertising Q2 2023

The State of Sustainable Advertising Q2 2023
impression based buying in OOH
Hivestack
blog

Why impression-based buying is the next evolution of DOOH

Why impression-based buying is the next evolution of DOOH
man using smartphone
Verve Group
Research Study & Guide

Verve Group’s contextual targeting outperforms industry leaders in test

Verve Group’s contextual targeting outperforms industry leaders in test

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