IAB UK Member Vault

Insight, opinion and events from IAB UK members

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Cartoon graphic of two passengers with a Delorean
Google
blog

‘Back to the future’: The old marketing feature that will drive new marketing success

‘Back to the future’: The old marketing feature that will drive new marketing success
Man using smartphone
Nano Interactive
blog

7 out of 10 UK consumers are opting out of people-based targeting 

7 out of 10 UK consumers are opting out of people-based targeting 
Abstract imagery themed around data
Quantcast
blog

How the rise of connected consumers makes AI vital to marketers

How the rise of connected consumers makes AI vital to marketers
How to make the video ad ecosystem work for the many, not the few
ShowHeroes
blog

How to make the video ad ecosystem work for the many, not the few

How to make the video ad ecosystem work for the many, not the few
bring 3D billboards to life
Hivestack
blog

How to bring 3D billboards to life with programmatic DOOH

How to bring 3D billboards to life with programmatic DOOH
TV sitting on beach
C-Screens
blog

Where does out-of-home TV stand amid digital transformation?

Where does out-of-home TV stand amid digital transformation?
Sandy and Danny dancing in the movie Grease
Threefold
blog

Aggregation is the word…

Aggregation is the word…
id5
ID5
Research Study & Guide

A brand's guide to leveraging universal IDs

A brand's guide to leveraging universal IDs
Combining mobile and digital out of home (DOOH)
Hivestack
blog

Cross Channel Synergies: benefits of combining mobile & DOOH

Cross Channel Synergies: benefits of combining mobile & DOOH
The transatlantic rise of retail media
Threefold
blog

Both sides of the Atlantic can learn from each other in the rapid rise of retail media

Both sides of the Atlantic can learn from each other in the rapid rise of retail media
This is an image of a games console controller
Wiggin
blog

Fool's Gold: the rise of deceptive gaming advertisements

Fool's Gold: the rise of deceptive gaming advertisements
an eye
WeAre8
Research Study & Guide

Eyes Wide Open: exploring attention & carbon emissions

Eyes Wide Open: exploring attention & carbon emissions

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