IAB UK Member Vault

Insight, opinion and events from IAB UK members

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Advertising and attribution
Threefold
blog

Why attribution is advertising's dirty secret

A person on a laptop
PubMatic
blog

Connect + Convert: the new equation for commerce media revenue

Person watching Connected TV
MiQ
Research Study & Guide

The Future is AVoD & FAST

People laughing
Guardian News & Media
Research Study & Guide

Shift Happens: Guardian research into what makes the nation happy

Key images from Frameplay's Report, Capture the Attention of Holiday Shoppers Through Gaming, including a woman gaming on a smart device and the report.
Frameplay
Research Study & Guide

How to capture the attention of holiday shoppers through gaming

People watching TV
Magnite
Research Study & Guide

Streaming TV's New Era

Abstract data imagery
Teads
Research Study & Guide

Unveiling the Connection: attention & outcomes

Person watching Connected TV
MiQ
Research Study & Guide

Agents of Change: shaping the future of Advanced TV advertising

Women's Football
LiveScore
Research Study & Guide

A LiveScore study into the fandom of women's football

Tasmania
VIOOH
Research Study & Guide

Tourism Tasmania: driving winter visits and hot results with prDOOH, audio and display

First party data retail media
Threefold
blog

Why controlling first party data is essential for retailers

woman shopping in a supermarket
Advertima
blog

How to integrate your in-store audience into your omnichannel retail media network

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