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Mediaocean

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Status of universal IDs in Europe

Roqad

Research Study & Guide

The status of universal/extended IDs in Europe from bid data

The status of universal/extended IDs in Europe from bid data

The Digital Distillery: Green About Media

ShowHeroes

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Digital's Carbon Footprint

Digital's Carbon Footprint

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Climate Change & the Carbon Challenge

State of Digital Identity 2022

ID5

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The State of Digital Identity Report 2022

The State of Digital Identity Report 2022

Lloyd Davies, Managing Director, UK, Making Science

Making Science

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Are UK businesses walking a tightrope with GDPR & data inadequacy?

Are UK businesses walking a tightrope with GDPR & data inadequacy?

The Rise of Female Gamers

Activision Blizzard Media

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The rise of female gamers & what it means for the ad industry

Topics API: Criteo’s First Look at Google’s Interest-Based Advertising Solution

Criteo

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Topics API: Criteo’s first look at Google’s interest-based advertising solution

Topics API: Criteo’s first look at Google’s interest-based advertising solution

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Effective omnichannel campaign measurement

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AudienceProject

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How Telia increased reach efficiency by 20% with redistributed ad budget

How Telia increased reach efficiency by 20% with redistributed ad budget

Discovering the Effectiveness of In-Game Advertising

Activision Blizzard Media

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Discovering the effectiveness of in-game advertising

Discovering the effectiveness of in-game advertising

Into The Metaverse

Hivestack

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A convergence of advertising in physical & metaverse retail

A convergence of advertising in physical & metaverse retail

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Post-cookie preparation

Back
Post-cookie preparation

Policy & standards

Back
Policy & standards

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

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Sustainability in digital

Policy

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Policy

GDPR

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GDPR

Insight

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Insight

Adspend

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Adspend

The Digital Dividend

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The Digital Dividend

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Effectiveness

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Effectiveness

Attention

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Attention

Real Living

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Real Living

Powering Up

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Powering Up

Direct to Consumer

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Born Online

All research

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All research

Research

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Why digital?

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Why digital?

Environmental Sustainability FAQs

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The Evidence

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The Evidence

IAB Showcase for Change

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IAB Showcase for Change

Perspectives on Trust and Effectiveness

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Perspectives on Trust and Effectiveness

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Measurement Toolkit

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Tool for small businesses

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Tool for small businesses

Adspend Analyser

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Jargon Buster

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Guide to Digital Innovation

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Guide to Digital Innovation

Get into Digital

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More sector resources

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IAB UK Gold Standard
Our members
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Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

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IAB Global Network

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IAB Global Network

Industry groups

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Industry groups

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
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Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

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Past events on-demand

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