IAB UK Member Vault

Insight, opinion and events from IAB UK members

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Status of universal IDs in Europe
Roqad
Research Study & Guide

The status of universal/extended IDs in Europe from bid data

The Digital Distillery: Green About Media
ShowHeroes
podcast

Digital's Carbon Footprint

The Digital Distillery: Green About Media
ShowHeroes
podcast

Climate Change & the Carbon Challenge

State of Digital Identity 2022
ID5
blog

The State of Digital Identity Report 2022

Lloyd Davies, Managing Director, UK, Making Science
Making Science
blog

Are UK businesses walking a tightrope with GDPR & data inadequacy?

The Rise of Female Gamers
Activision Blizzard Media
blog

The rise of female gamers & what it means for the ad industry

Topics API: Criteo’s First Look at Google’s Interest-Based Advertising Solution
Criteo
Research Study & Guide

Topics API: Criteo’s first look at Google’s interest-based advertising solution

Omnichannel Measurement
On Device Research
video

Effective omnichannel campaign measurement

Woman on the phone
AudienceProject
blog

How Telia increased reach efficiency by 20% with redistributed ad budget

Discovering the Effectiveness of In-Game Advertising
Activision Blizzard Media
blog

Discovering the effectiveness of in-game advertising

Into The Metaverse
Hivestack
blog

A convergence of advertising in physical & metaverse retail

someone on a laptop
Skai
blog

The Pursuit of Marketing Performance: four new imperatives for success

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