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VIOOH

Research Study & Guide

State of the Nation in Programmatic DOOH 2022

State of the Nation in Programmatic DOOH 2022

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Understanding football fans in the lead up to the World Cup

Understanding football fans in the lead up to the World Cup

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The State of Digital Brand Effectiveness 2022

The State of Digital Brand Effectiveness 2022

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Counting Carbon: How UK marketers are tackling Adland’s climate crisis

Counting Carbon: How UK marketers are tackling Adland’s climate crisis

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Greater transparency will attract more ad spend to CTV & OTT

Greater transparency will attract more ad spend to CTV & OTT

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Boosting Tech Teams with External Staff: a future bet for companies

Boosting Tech Teams with External Staff: a future bet for companies

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How to win the Seller Defined Audiences game

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The Time For In-Game Advertising is Now: are you ready for it?

The Time For In-Game Advertising is Now: are you ready for it?

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The Proof is in the Pudding: cookieless strategies are driving results for brands

The Proof is in the Pudding: cookieless strategies are driving results for brands

How OOH is moving towards a programmatic future

Hivestack

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Hivestack by Perion's inaugural UK summit: How is OOH moving towards a programmatic future?

Hivestack by Perion's inaugural UK summit: How is OOH moving towards a programmatic future?

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The Programmatic Life

The Programmatic Life

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Adapt

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Digital Marketing: the age of diversity?

Digital Marketing: the age of diversity?

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Cookieless solutions

Back
Cookieless solutions

Policy & standards

Back
Policy & standards

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

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Sustainability in digital

Policy

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Policy

GDPR

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GDPR

Insight

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Insight

Resources & tools

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Resources & tools

Why digital?

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Why digital?

Jargon Buster

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Jargon Buster

Adspend Analyser

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Environmental Sustainability FAQs

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Tool for small businesses

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IAB Showcase for Change

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Guide to Digital Innovation

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More sector resources

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IAB UK Gold Standard
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Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

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Meet our members

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Events & training
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Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

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Events

Training courses

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Leadership Summit 2025

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Rewind Digital Upfronts 2024

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