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Decoding the On Demand TV Landscape

Samsung Ads

Research Study & Guide

Decoding the On Demand TV Landscape

Decoding the On Demand TV Landscape

Connected TV screen

IRIS.TV

blog

Why advertisers need to catch up with the fast-growing CTV audience

Why advertisers need to catch up with the fast-growing CTV audience

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Rakuten Advertising

blog

Why ‘Moments’ matter to advertisers & how can they use them?

Why ‘Moments’ matter to advertisers & how can they use them?

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Samba TV

blog

The benefits of ACR technology for advertisers

The benefits of ACR technology for advertisers

Demystifying Curated Marketplaces

Xandr

Research Study & Guide

Demystifying Curated Marketplaces

Demystifying Curated Marketplaces

Killing the Cookie Won’t Kill Cross-Media Audience Measurement

AudienceProject

blog

Killing the cookie won’t kill cross-media audience measurement

Killing the cookie won’t kill cross-media audience measurement

CTV Habits and VOD Consumption

FreeWheel

Research Study & Guide

CTV Habits and VOD Consumption

CTV Habits and VOD Consumption

cross_media_measurement

AudienceProject

blog

Cross-media measurement: Update on value, myths & availability

Cross-media measurement: Update on value, myths & availability

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Xandr

blog

A Guide to Connected TV: Advertising's Creative Canvas

A Guide to Connected TV: Advertising's Creative Canvas

The Bigger Picture: Why effective video advertising requires a synergy across CTV, desktop & mobile devices

vdx.tv

Research Study & Guide

The Bigger Picture: Why effective video advertising requires a synergy across CTV, desktop & mobile devices

The Bigger Picture: Why effective video advertising requires a synergy across CTV, desktop & mobile devices

AudienceProject Insights 2020: Traditional TV and streaming

AudienceProject

Research Study & Guide

AudienceProject Insights 2020: Traditional TV and streaming

AudienceProject Insights 2020: Traditional TV and streaming

Graphic of several devices including laptop and mobile and the connected users of these devices.

Lotame

Research Study & Guide

Beyond the cookie: What the future of advertising should look like

Beyond the cookie: What the future of advertising should look like

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Post-cookie preparation

Back
Post-cookie preparation

Policy & standards

Back
Policy & standards

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

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Sustainability in digital

Policy

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Policy

GDPR

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GDPR

Insight

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Insight

Adspend

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Adspend

The Digital Dividend

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The Digital Dividend

IAB Compass

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Effectiveness

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Effectiveness

Attention

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Attention

Real Living

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Real Living

Powering Up

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Powering Up

Direct to Consumer

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Direct to Consumer

Born Online

All research

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All research

Research

Resources & tools

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Resources & tools

Why digital?

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Why digital?

Environmental Sustainability FAQs

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Environmental Sustainability FAQs

The Evidence

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The Evidence

IAB Showcase for Change

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IAB Showcase for Change

Perspectives on Trust and Effectiveness

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Perspectives on Trust and Effectiveness

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Measurement Toolkit

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Tool for small businesses

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Tool for small businesses

Adspend Analyser

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Jargon Buster

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Guide to Digital Innovation

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Guide to Digital Innovation

Get into Digital

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More sector resources

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IAB UK Gold Standard
Our members
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Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

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Membership benefits

Member Vault

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Member Vault

IAB Global Network

Back
IAB Global Network

Industry groups

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Industry groups

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

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Past events on-demand

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