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The amount of time the advertiser has to play their creative in.

A device or medium designed to deliver Digital Place-Based, Digital Outof-Home, and/or Advertising content whether it be video, audio, or both.

Refers to the dominant area of advertising displayed on the screen. The Primary Ad unit should be described as either Full screen or Partial screen.

A unit defined by the DOOH network, used to describe the physical device on which a DOOH ad unit will play. Most often for digital place-based networks, a media unit is a single screen, however in locations where multiple screens are combined to portray content that is larger than one screen, the entirety of the group of screens may be referred to as a single media unit.

The physical housing of an advertising display. A frame may show a single static image, a series of images with a scrolling mechanism, or it may have a digital screen capable of exhibiting many individual adverts. Each separate advertising image is called a FACE.

The process of building responsive creative to deliver contextually-relevant messages driven by the smart use of data across DOOH.

Referred to as either Companion Landscape or Companion Portrait.

The dimensions of a display screen’s image expressed as a ratio of the horizontal width to the vertical height.

The dimensions of a display screen’s image expressed as a ratio of the horizontal width to the vertical height.

Amount of time representing the segment of the loop containing ad content.

An ad server is a web server dedicated to the delivery of advertisements. This specialisation enables the tracking and management of advertising related metrics.

Based in Prague, MGE Data is a specialist in geographic information systems and geo- marketing technology data. MGE Data provides the MobiTest GPS meters for Route, and undertakes modelling work for parts of the Route study.

Route produces audience estimates for out-of-home advertising in Britain. The data we publish tells subscribers how many and what type of people see an advertising campaign, and how often they do so. The information is used as the currency for planning, trading and valuing advertising investment in the medium.

We are the comprehensive resource for anyone using or thinking about Out of Home. We showcase the latest and greatest campaigns. We provide research and insight. We demonstrate the medium’s effectiveness. In short, we help advertisers, planners and creatives use OOH in bigger and better ways.

Audio ads specifically designed for and delivered through smart speaker devices like Amazon Echo or Google Home, often with interactive features.

Ads that prompt the listener to respond verbally, often used in smart speaker environments to encourage interaction and drive specific actions, such as making a purchase or requesting more information.

The use of specific audio elements, such as jingles, voiceovers, or sound effects, to reinforce a brand's identity in the listener's mind.

An audio ad that allows listeners to interact with the content, such as by responding to voice prompts, leading to a more engaging and personalised experience.

A technology used to embed information within an audio signal that can be used for tracking, identification, or triggering certain actions like ad insertion.

An ad that plays at the end of content. Although it can be less effective than mid-roll or pre-roll ads, it can still provide value, particularly in long-form content.