The dimensions of a display screen’s image expressed as a ratio of the horizontal width to the vertical height.
The dimensions of a display screen’s image expressed as a ratio of the horizontal width to the vertical height.
An ad server is a web server dedicated to the delivery of advertisements. This specialisation enables the tracking and management of advertising related metrics.
Based in Prague, MGE Data is a specialist in geographic information systems and geo- marketing technology data. MGE Data provides the MobiTest GPS meters for Route, and undertakes modelling work for parts of the Route study.
Route produces audience estimates for out-of-home advertising in Britain. The data we publish tells subscribers how many and what type of people see an advertising campaign, and how often they do so. The information is used as the currency for planning, trading and valuing advertising investment in the medium.
We are the comprehensive resource for anyone using or thinking about Out of Home. We showcase the latest and greatest campaigns. We provide research and insight. We demonstrate the medium’s effectiveness. In short, we help advertisers, planners and creatives use OOH in bigger and better ways.
Audio ads specifically designed for and delivered through smart speaker devices like Amazon Echo or Google Home, often with interactive features.
Ads that prompt the listener to respond verbally, often used in smart speaker environments to encourage interaction and drive specific actions, such as making a purchase or requesting more information.
The use of specific audio elements, such as jingles, voiceovers, or sound effects, to reinforce a brand's identity in the listener's mind.
An audio ad that allows listeners to interact with the content, such as by responding to voice prompts, leading to a more engaging and personalised experience.
A technology used to embed information within an audio signal that can be used for tracking, identification, or triggering certain actions like ad insertion.
An ad that plays at the end of content. Although it can be less effective than mid-roll or pre-roll ads, it can still provide value, particularly in long-form content.
An ad that plays before the main content begins. Pre-roll ads are often short and designed to capture the listener's attention right away.
An ad that plays in the middle of digital content. These are often considered more engaging due to the listener's attention being already captured.
A collection of podcasts grouped together under a single brand or company, often to streamline advertising and distribution across multiple shows.
The practice of targeting audio ads to specific listener segments based on demographics, behavior, location, and other data points.
The actual content of an audio ad, including the script, voiceover, sound effects, and music. A well-crafted audio creative can significantly impact ad effectiveness.
A technology that allows for ads to be inserted into content in real-time. This enables more targeted and relevant ads to be served based on user data.
