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The extent consumers are familiar with a brand or product.

A term that provides a count of the total number of people or machines that get ads. In DOOH scenarios, the expected application of Audience Reach Measurement is to count people. Audience Reach Measurement also refers to a guideline developed by industry bodies that standardizes the measurement of machine based-measures (unique cookies, unique devices, unique browsers) and people-based measures (unique users or visitors). It is critical, and a compliance requirement, that the audience reach...

A unit of measure that includes the total number of people with an opportunity to see (aka traffic), notice, and dwell time, calibrated to the media’s spot length. It can also be explained as the total number of times people passing a digital out-of-home display are likely to notice a message. This concept is sometimes referred to as “Visibility Adjusted Contact”, or “VAC”.

The demographic, socioeconomic, or behavioural profile of the network’s audience that is inclusive of the percentage of the total audience falling in each segment.

The estimated number of people likely to remember your ads within days of being exposed.

A collection of frames that are in sync; one ad will play on all the connected frames at the same time.

Displays affixed to moving public transportation vehicles or in the common areas of transit terminals and stations.

Advertising displays, many that provide a public amenity, positioned at close proximity to pedestrians for eye-level viewing or at a curb side to impact vehicular traffic.

The amount of time the advertiser has to play their creative in.

A device or medium designed to deliver Digital Place-Based, Digital Outof-Home, and/or Advertising content whether it be video, audio, or both.

Refers to the dominant area of advertising displayed on the screen. The Primary Ad unit should be described as either Full screen or Partial screen.

A unit defined by the DOOH network, used to describe the physical device on which a DOOH ad unit will play. Most often for digital place-based networks, a media unit is a single screen, however in locations where multiple screens are combined to portray content that is larger than one screen, the entirety of the group of screens may be referred to as a single media unit.

The physical housing of an advertising display. A frame may show a single static image, a series of images with a scrolling mechanism, or it may have a digital screen capable of exhibiting many individual adverts. Each separate advertising image is called a FACE.

The process of building responsive creative to deliver contextually-relevant messages driven by the smart use of data across DOOH.

Referred to as either Companion Landscape or Companion Portrait.

The dimensions of a display screen’s image expressed as a ratio of the horizontal width to the vertical height.

The dimensions of a display screen’s image expressed as a ratio of the horizontal width to the vertical height.

Amount of time representing the segment of the loop containing ad content.

An ad server is a web server dedicated to the delivery of advertisements. This specialisation enables the tracking and management of advertising related metrics.

Based in Prague, MGE Data is a specialist in geographic information systems and geo- marketing technology data. MGE Data provides the MobiTest GPS meters for Route, and undertakes modelling work for parts of the Route study.