An initial sum of money paid before the acquisition of a video game. May also include other preliminary costs.
A purely advertising business model, no purchase is required of the game or available within the game.
There are multiple players interacting with each other inside of the game environment. Multiple players can be interacting online, locally or both.
Propriety computer systems specially made for playing video games such as home consoles, handhelds or hybrid consoles.
Environment describes the format of the content that the ad is appearing against, e.g. video, text, podcast, in-app.
Measures the percentage of brand awareness within a given market which a brand or organisation enjoys
A creator who is usually top tier with a higher following range and makes branded content in exchange for a fee
The sectors, platforms, or aesthetic style of a creator i.e. “they are a travel-focused YouTube short creator”
The system used to categorise creators in terms of their following - nano (1k+), micro (10k+), mid (50k+), macro (500k+), top (1m+), VIP (5m+)
An individual who produces content for a brand in exchange for either a product or paid partnership. Often used as the new go-to term for ‘influencers’
