Information that enables a mobile marketer to identify the specific location of a particular wireless device.
A range of services that are provided to mobile subscribers based on the geographical location of their handsets, e.g. local deals and sat nav.
The use of a broadband connection to stream digital television over the internet to subscribed users. IPTV services are classified into groups such as live television, time shifted media and video-on-demand (VOD).
An IP address is a unique number assigned to each device upon connecting to the Internet. An IP address can be dynamic, meaning it changes over time, or it can be static, meaning it does not change.
The ICO is the UK's independent data protection regulator, which upholds information rights in the public interest, promotes openness by public bodies and data privacy for individuals.
This set of standards was developed by the European Telecommunications Standards Institute (ETSI) and describes the protocols used in the second-generation of mobile devices, such as tablets. It has become the global standard for mobile communications.
System of satellites, computers and receivers that can determine the latitude and longitude of a person and therefore potentially provide more context and relevance for the content and messaging.
The EU General Data Protection Regulation (GDPR) is the new legal framework governing the use of personal data across EU markets from 25 May 2018. it is implemented in UK law by the Data Protection Act 2018. See our GDPR Hub for more information.
The EDAA administers the EU self-regulatory programme aimed at providing internet users with greater transparency and control over behaviourally targeted advertising. The EDAA Board is made up of advertising trade bodies, including the IAB. The IAB currently chairs the EDAA Board.
The European Advertising Standards Alliance (EASA) is the European body for national self-regulatory organisations (such as the ASA) and industry associations. It promotes responsible advertising in commercial communications by means of effective self-regulation.
Customer relationship management is a technology or software used to manage the relationships and interactions that a company has with its customers.
A pricing model that only charges advertising on an action being conducted, for example a sale or a form being filled in.
Refers to the overall costs associated with acquiring one user. This can be calculated by dividing total marketing costs by total number of new users.
Software tools or web services for creating and amending website content. Typically, CMS are browser-based web applications running on a server. All enable users to readily add new pages within an existing page template. One of the most common CMS systems is Drupal.
Describes the relationship or transactions between an organisation and consumers rather than business to business (B2B).
Describes the relationship or transactions between an organisation and other organisations, rather than business to consumer (B2C).
Stitching the ads within the content prior to delivery in one single stream. This eliminates buffering and, as with DAI, allows for dynamic changes.
