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Over-the-top media service encompasses all linear TV or video-on-demand (VOD), including advertising supported video-on-demand (AVOD), broadcaster video-on-demand (BVOD), and streaming content providers (such as Netflix, Amazon Prime, PlutoTV, etc.). These content providers distribute directly to viewers via the internet - bypassing the cable, broadcast or satellite platforms. OTT includes all devices (mobile, desktop, consoles) and environments (apps, web) and is not exclusive to connected TV...

Carbon offsetting is the practice of funding activities that reduce carbon emissions to compensate for your CO2 output. For example, by planting trees to absorb carbon in the atmosphere, or by delivering energy-efficient cooking stoves to communities in developing countries.

5G is the fifth-generation technology standard for cellular networks, which cellular phone companies began deploying worldwide in 2019, and is the successor to 4G technology that provides connectivity to most current mobile phones.

In-store digital Retail Media opportunities are also offered by retailers to agencies and brands. The digital opportunities available include radio, DOOH screens, TV, ATMs and hand scanners. Most in-store digital is bought directly from the retailer as a managed service. More programmatic opportunities are likely to develop throughout 2023 and beyond. More traditional (non digital) media placements are also available in-store. These include but are not limited to trolley panels, shelf booklets...

Off-site Retail Media refers to the use of retailer data to buy advertising sold on inventory outside of retailers online (web and app) shopping platforms. The inventory available with third-party partners (using retailer data) includes display, video, social, Connected TV (CTV) and Digital-Out-Of-Home (DOOH). Off- Site Retail Media sometimes requires the creative to be co-branded and sometimes contains direct links to the product on the retailer's website. Off-Site Retail Media can be bought...

On-site Retail Media is advertising sold on the retailer’s own digital properties. This typically includes retailer websites and apps (e.g. Lidl, Ocado, ICA), or online consumer shopping marketplaces (e.g. bol.com, eBay and Amazon). On-Site Retail Media also includes the ability to optimise and measure campaigns as well as target specific inventory. Formats include, but are not limited to, sponsored product ads, sponsored search results, display banners, email targeted coupons and video. Search...

Retail Media refers to the digital advertising space, retail data assets and in-store opportunities a retailer or marketplace owns, which is then made available to brands for the execution of advertising campaigns. Campaign goals include (but are not limited to) brand awareness, driving sales and new product discovery. Retail Media includes an increasing range of digital opportunities which can be segmented into off-site, on-site and in-store environments. Retail Media also includes the...

This is a broad term and, in a business context, refers to an industry or business’ ability to prevent the depletion of natural or physical resources so that they will remain available for the long-term. Sustainability is often broken down into three key areas: economic, environmental and social.

Carbon emissions are grouped into three scopes, categorising the different kinds of emissions a company creates in its own operations and in its wider ‘value chain’ (its suppliers and customers). Scope 1 emissions are all the direct greenhouse gas emissions (GHG) from the company’s owned / controlled sources. This includes on-site energy such as heat, electricity, as well as emissions from fleet vehicles. Scope 2 are indirect greenhouse gas emissions from purchased or acquired energy. For...

This process involves optimising the programmatic supply chain to reduce carbon emissions. For example, a media owner might reduce the number of programmatic partners it uses by focusing on those that deliver impressions and revenue, cutting those that don’t deliver impressions but that still generate carbon through ad calls.

Net zero requires emissions to be reduced to as close to zero as possible, with any residual emissions addressed through removal based measures where total reduction isn’t possible. The UK’s advertising industry is working to be net zero by 2030, led by Ad Net Zero.

Also referred to as ‘green sheen’, greenwashing is a form of advertising or marketing spin in which PR and marketing are used to persuade the public that an organisation's products, aims and policies are environmentally friendly when they’re not.

This is commercial marketing that uses an environmental theme to promote products, services, or corporate public images. While this can be rooted in generating genuine positive action, there can be a risk of greenwashing (see below) if claims aren’t backed up by real evidence. Sustainable marketing is a similar concept to green marketing, but focused on being both environmentally and socially sustainable.

Carbon dioxide equivalent is used to measure and compare emissions from greenhouse gases based on how severely they contribute to global warming, i.e. how much a particular gas would contribute to global warming if it was CO2. Gases other than the carbon dioxide are generally expressed in terms of carbon dioxide equivalents. There are six greenhouse gases listed in the greenhouse gas protocol (see below). Carbon dioxide (CO2) Methane (CH4) Nitrous oxide (N2O) Hydrofluorocarbons (HFCs)...