Propriety computer systems specially made for playing video games such as home consoles, handhelds or hybrid consoles.
Environment describes the format of the content that the ad is appearing against, e.g. video, text, podcast, in-app.
Measures the percentage of brand awareness within a given market which a brand or organisation enjoys
A creator who is usually top tier with a higher following range and makes branded content in exchange for a fee
The sectors, platforms, or aesthetic style of a creator i.e. “they are a travel-focused YouTube short creator”
The system used to categorise creators in terms of their following - nano (1k+), micro (10k+), mid (50k+), macro (500k+), top (1m+), VIP (5m+)
An individual who produces content for a brand in exchange for either a product or paid partnership. Often used as the new go-to term for ‘influencers’
An online data provider is broad and includes a number of players and data types, such as companies like Experian (financial data), Nielsen (demographics and psychographic data) and OwnerIQ (purchase history).
Ofcom is the communications regulator. They regulate the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operate
Information that may correspond to a particular person, account or profile, but is not sufficient to identify, contact or locate the person.
Non-personal data is any information that falls outside the scope of the General Data Protection Regulation (GDPR). This kind of information is also called anonymous data.
