IAB UK commissioned YouGov in Feb 2019, who conducted a survey of 2,034 GB online adults. This is a follow up from the ad blocking data collected from Feb 2018, Feb 2017, July 2016, Feb 2016, Oct 2015, June 2015 and March 2015. The key findings from the research, and a link to the full report, can be found below. Ad blocking levels have been relatively stable for the past three years - 22.6% of GB Online Adults claim to currently be blocking ads Males are almost twice as likely to block ads than...