It’s at this time of year that we usually find ourselves scrolling through a flurry of annual predictions, absorbing what the next 12 months will hold for advertisers, agencies and publishers. We size up changing consumer habits, track trends and look to the newest tech, deeming this to be the year of AI or smart speakers or, perhaps, gaming. All solid contenders, yet this year nothing is the same. This year we talk of recovery and recalibration – resyncing to a fundamentally altered world where...