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How can we rediscover the disappearing art of listening? This was the subject of our fourth Leadership Series session with former Met police commander John Sutherland. Having spent 25 years in the police force and written two books - ‘Crossing the Line’ and ‘Blue: A Memoir’ - Sutherland drew on his experience as a hostage and crisis negotiator to explain how we can all benefit from learning to listen better in “a world where too many of us seem to be shouting each other from progressively...

IAB Communities are open for all IAB UK members to join - giving you influence, equipping you with essential insights to enhance your work, and helping you to forge new connections. Community members can expect two core IRL meetings a year*, which we will supplement with more action-orientated taskforce sessions for specific projects, tailored email updates, optional networking sessions and LinkedIn group discussions. You can read more about how IAB Communities work and what to expect here. So...

There was a time - pre-pandemic - when the ICO’s investigation into ad tech and real-time bidding was THE topic of conversation in our industry. Articles dissecting what the ICO’s ‘Update report’ meant for real-time bidding abounded, while the ICO’s Simon McDougall and his colleagues were regulars on the industry events circuit, getting its messages out to the masses. At the IAB, the ICO’s report resulted in the creation of a six-part action plan to address the key concerns raised by the...

With less than a year until third-party cookies are phased out across all browsers, and with imminent changes to mobile ad IDs, IAB Tech Lab has been collaborating with the ad and media industry via Project Rearc. The aim of Project Rearc is to develop privacy-preserving specifications and best practices to support the development of open-source and proprietary solutions. Tech Lab has now released initial specifications and best practices to support re-architecting digital media for...

How has the past year of living in a pandemic rewired our brains? And what does that mean for how we process advertising? Our third Leadership Series speaker of 2021 was Shazia Ginai, CEO of Neuro-Insight - a neuroscience-based market research company that uses steady state topography (SST) to measure different regions of the brain and understand our cognitive functions. In this session, Ginai discussed the neuroscience behind our changing behaviour, what it means for brands, how leadership is...

More than ever before, we’re heading online to shop. Just as the rise of department stores shook the retail status-quo at the start of the 20th century, ecommerce is now revolutionising how we buy a hundred years later. From the weekly food run to that must-have item of clothing, online shopping is becoming engrained in our daily lives and a fundamental part of the modern purchasing experience. Of course, the recent surge in growth has largely been driven by necessity as lockdowns have kept the...

As part of our work to address the ICO’s concerns about ad tech and real-time bidding (RTB), we have worked jointly with IAB Europe to develop this practical guide to carrying out Legitimate Interests Assessments (LIAs) in the context of processing data for digital advertising generally, and for RTB. An LIA is a prerequisite for any processing of personal data on the basis of legitimate interests. This guide is designed to help companies understand their obligations, and how to comply with them...

Search advertising accounts for the largest share of digital ad spend in the UK. In 2019 alone, £8 billion was spent on search, up by 18% on the previous year. What’s more, this is a trend that we are likely to see accelerate further with the emergence of new innovations and a renewed focus on ecommerce in the wake of the COVID-19 pandemic. It’s therefore important that advertisers have a firm understanding of their options in this space – whether they are looking to start out or develop their...

Article correct as of 22 March 2021. Following Google’s announcement that it will not support alternate identifiers once third-party cookies have been phased out, we held a User ID Forum for our ad tech members to openly discuss the news and raise key questions. This has helped us to further understand the concerns that exist within the ad tech community and shape our next steps. Here is a current summary of key articles, events and meetings that will help our members to understand the...

Ecommerce is set to see a surge in new long-term customers after nearly 60% of those aged 55 and over who adopted or increased their online shopping in 2020 revealed they would continue to do so after the pandemic. A new study by IAB UK shows that older age groups are fuelling the growth of ecommerce and that 58% of 55 and overs said they do not plan to reduce the frequency of their online shopping once lockdown measures ease, compared to 53% of 35-54s and 61% of 16-34s. The findings, from IAB...

As part of our relaunched Real Living research, we’re delving into the area of ecommerce to understand how the pandemic has diversified the ecommerce audience - with older groups driving growth - and impacted behaviour among established shoppers. As Elizabeth Lane, IAB UK’s Head of Research and Measurement explains: “Retail has changed forever over the last year and as we begin to plan for life after lockdown now is the time for marketers to be establishing what their customer base looks like...