As we enter an age of automation and innovation, it feels as if all the chat is about bots, when in fact, we have been talking to machines since the 1960s![1] So why are chatbots so popular, and why should brands invest? 1. Messaging is a natural behaviour As consumers use mobile less for phone calls and more for messaging, messaging apps have become the preferred point of contact, and have the highest retention rates of most mobile apps. [2] Chatbots tap into this existing mobile behaviour. 2...