“This is no trick of technology,” he joked. “People listen to my voice in the gym, in the bath, on public transport … I’m not an advert to be fast-forwarded.” Oliver Deane, Global’s Director of Commercial Digital was up next. He also emphasised the role of audio in our lives, urging brands to ‘find their voice’ and pointing to Gartner data which predicted that, by 2020, thanks to voice-enabled search, 30% of internet browsing time will be screen-less. What’s more, 22.1m - some 42% of the UK...