Targeting and Measurement Directory
Explore the targeting and measurement tools being developed in our industry, the solution types available and which products are in market for you to adopt or trial.
IAB UK does not endorse any single solution and cannot vouch for whether the below will be compliant with data protection laws as this will depend on how a solution is implemented in practice.
AudienceXpress
AudienceXpress
Types
Linked,
Unlinked
Category
Audience
Environments
CTV,
Desktop web,
Mobile app,
Mobile web
AccountInsight Ltd.
B2B DSP
Types
Linked,
Unlinked
Categories
Universal ID,
Contextual
Environment
Desktop web
Bauer
Bauer Illuminate
Type
Linked
Category
Publisher 1PD
Environments
Desktop web,
Mobile app,
Mobile web
Experian
Consumer Sync
Type
Linked
Category
Universal ID
Environments
CTV,
DOOH,
Desktop web,
Mobile web,
Mobile app
Flashtalking by Mediaocean
Cookieless Ad Server
Type
Unlinked
Categories
Audience,
Contextual
Environments
Audio,
CTV,
Desktop web,
Mobile web
SmartFrame
Cookieless contextual targeting
Type
Unlinked
Category
Contextual
Environments
Desktop web,
Mobile web
Nectar360
Digital Trading Platform
Type
Linked
Categories
Audience,
Publisher 1PD
Environments
Desktop web,
Mobile app,
Mobile web
NumberEight
Euclid
Types
Browser / device linked,
Unlinked
Categories
Audience,
Contextual
Environments
Audio,
In-game,
Mobile app
The Trade Desk
EUID
Type
Linked
Category
Universal ID
Environments
Audio,
CTV,
Desktop web,
DOOH,
In-game,
Mobile app,
Mobile web
IAB UK Chatbot
