The cookie curveball: what’s next?

The 2025 cookie deadline on Chrome is no more - so what does it mean for your strategy? And how are others approaching this changing situation? IAB UK members are invited to join an exclusive discussion with leaders from across the industry as we explore publisher, agency and ad tech perspectives on the shift from a no to a low cookie ecosystem. They’ll be sharing their reactions, advice and plans, as well as posing vital questions for Google.

Gaby Jenkins from the Privacy Sandbox team will also be joining. To set expectations, Chrome’s blog post included all of the information available right now and Gaby won’t be able to provide more details about the new user experience or timing. However, she'll be happy to talk through what Chrome shared, hear reactions and feedback, and take your questions for future follow-up once more information is available.

This event is virtual and free for all IAB members to attend. Speakers will be announced soon.