IAB UK Member Vault

Insight, opinion and events from IAB UK members

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People at a table on a laptop
ID5
blog

How can SSPs & UIDs empower publishers in the cookieless era?

How can SSPs & UIDs empower publishers in the cookieless era?
Picture of a DOOH ad
Hivestack
blog

Best practices for running a DOOH campaign

Best practices for running a DOOH campaign
Trees
IMPACT+
Research Study & Guide

IMPACT+: Reducing the carbon impact of digital advertising

IMPACT+: Reducing the carbon impact of digital advertising
A woman on her phone
EPAM Continuum
blog

The 4 pillars of a successful retail media programme

The 4 pillars of a successful retail media programme
An example of Gillette reaching their key audiences OOH within an end destination environment
Zoom Media
Research Study & Guide

Gillette & Zoom Media footfall case study

Gillette & Zoom Media footfall case study
Beach image at sunrise
Ipsos
Research Study & Guide

Ipsos Industry Deep Dive: Travel

Ipsos Industry Deep Dive: Travel
Scope3 State of Sustainable Advertising, Q2 2023
Scope3
Research Study & Guide

The State of Sustainable Advertising Q2 2023

The State of Sustainable Advertising Q2 2023
impression based buying in OOH
Hivestack
blog

Why impression-based buying is the next evolution of DOOH

Why impression-based buying is the next evolution of DOOH
man using smartphone
Verve Group
Research Study & Guide

Verve Group’s contextual targeting outperforms industry leaders in test

Verve Group’s contextual targeting outperforms industry leaders in test
Advertising and attribution
Threefold
blog

Why attribution is advertising's dirty secret

Why attribution is advertising's dirty secret
A person on a laptop
PubMatic
blog

Connect + Convert: the new equation for commerce media revenue

Connect + Convert: the new equation for commerce media revenue
Person watching Connected TV
MiQ
Research Study & Guide

The Future is AVoD & FAST

The Future is AVoD & FAST

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