“With science and data the bedrock, we can develop the right content and engage with the right people,” she told the audience, pointing to the fact that Oath boasts significant scale, with 42 million monthly uniques in the UK alone. Frazer Hurrell, creative technologist at RYOT Labs, Oath’s film production and branded content unit, was up next. He announced the imminent launch of a global creative tech lab in LA, due to open next month. “We are pushing the boundaries of innovation within...