Led by IAB US, 21 countries participated in the research and 4200 ‘live video streamers’ were recruited, 200 in each country. The key objective of this study was to gain a better understanding of consumer experiences with and attitudes towards live video streaming. In particular, to uncover trends in device usage (e.g. mobile, desktop, connected TV), platform preferences (e.g. social, skinny bundle, etc.), content preferences (e.g. sports, news, events, etc.), and consumer perceptions of...