TripAdvisor is overhauling its website to bring the user experience more in line with social platforms, creating a personalised travel hub. Functionality will include being able to save recommendations, follow friends, influencers and brands, and make creating content easier. Stephen Kaufer, co-founder and CEO of TripAdvisor, described the move as “going from the world’s largest travel site to the most personalised and connected travel community ever,” reports Marketing Week. Making the platform...