Whilst many people rejoice in images of snowy plains, mulled wine, and snoozing away on the sofa after overindulging on the turkey, for us marketeers Christmas is more often synonymous with epic workloads, last minute changes and downright panic. I’ve seen Christmas campaigns done well, and I’ve seen them done really badly. The problems can vary – crashing websites, communication breakdown, tracking issues, poor creative…the list goes on. But what’s consistent across all of this is planning...