The guide covers the main ad formats on platforms including Facebook, Instagram, Snapchat, TikTok and Twitter. It links out to specifications and best practices for each format - from images ads to reels to branded hashtag challenges – as well as including case studies of how advertisers have used the formats. Commenting on the development of the guide, Neeral Patel, Member Services Manager at IAB UK, said: “Our research shows that paid for social ads are the most popular ad channel for small...